5 Great Books on building a Lasting Brand

A brand that resonates with your customers is one of the biggest competitive advantages of a business. Discover how to go about building a brand that lasts via these 5 great books on branding.

Other Blog Posts on Sales & Marketing

Top 5 Books on Positioning

How do you positiong your brand, business and products in the minds of your customers? These books help show you how.

Top 7 Books on Digital Marketing

Top 7 Books on Digital Marketing

Even as digital marketing is rapidly evolving and still very young, it has become indispensable for any businesses (small or large) marketing efforts. These books are considered to be the authority books on this rapidly evolving subject.

The 5 Best Books on Selling Yourself

How do you sell yourself, to your customers, your boss, your vendors or your investors? These books share key tips & techniques on how you can become more effective at selling yourself.

Top 5 Books on Marketing in today’s Digital Economy

The rules of marketing are being redefined. These 5 books will help transform your marketing efforts, to adapt to today’s rapidly changing digital economy.