A brand that resonates with your customers is one of the biggest competitive advantages of a business. Discover how to go about building a brand that lasts via these 5 great books on branding.
Contagious: Why Things Catch On
Authors: Jonah Berger,
There is something that makes some products stand out while others don’t — but what is it? What is it that makes some advertisements become a global hit, while others are barely watched? Jonah Berger gives you 6 basic principles that will make your product or idea contagious and shows you how you can answer those questions for yourself.
Ogilvy on Advertising
Authors: David Ogilvy,
How can I get a job in advertising? What are the secrets to effective advertising? How can I choose the best agency for advertising? Internationally acclaimed advertising expert, David Ogilvy, shares some highly insightful answers to these commonly asked questions and more. Ogilvy on Advertising is a treasure for everyone who works or deals in advertising.
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Authors: Al Ries,Jack Trout
Al Ries and Jack Trout demonstrate the need for positioning in a dynamic market such as today’s. Positioning is an all-encompassing book that discusses how a business can position itself and acquire the biggest market share from start to finish. This book is a must read for anyone who wishes to know how to position themselves and their business in a crowded marketplace.
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Authors: Al Ries,Laura Ries
Marketing gurus Al and Laura Ries combine their wisdom on marketing and illustrate to the reader the power of branding. They argue that branding is the only way to establish a product or a service in today’s versatile marketplace. A special bonus book (22 immutable laws of internet branding) is included to help you tackle the biggest challenge facing most businesses today – branding on the internet.
The Brand Gap
Authors: Marty Neumeier,
Often, branding is approached either strategically or creatively. For the first time, Marty Neumeier combines the two approaches into one concise and straightforward book that can be understood by just about anyone. In a short and concise manner, he covers every aspect of branding and shares five important branding laws. The Brand Gap is a treasure every business must hold on to.
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