Entrepreneurship Bookshelf

A compilation of the top books on entrepreneurship


Contagious: Why Things Catch On

Authors: Jonah Berger,


There is something that makes some products stand out while others don’t — but what is it? What is it that makes some advertisements become a global hit, while others are barely watched? Jonah Berger gives you 6 basic principles that will make your product or idea contagious and shows you how you can answer those questions for yourself.

Crush It!

Crush It!: Why Now Is the Time to Cash In on Your Passion

Authors: Gary Vaynerchuk,


If you are passionate about something and you can spend hours working on it because that’s what you love, Crush It! is the book for you. Gary, with his remarkable advice on modern day businesses, teaches you how you can take that passion and make a living out of it. He guides you on how to use the Internet and social media to your benefit, just like he did.



Authors: Jason Fried,David Heinemeier Hansson


The most important step to making your dream business venture a reality is to actually go out and make it a reality. Rework is a simple, practical, all-you-need-to-know book that does just exactly that. Jason Fried gives you life-changing advice on how you can establish a brand for yourself without any third-party involvement and inspire you to get up and get working.

The E-Myth Revisited

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Authors: Michael E. Gerber,


Michael E. Gerber teaches you the difference between working on your business and working in your business. He also teaches you to extract lessons from franchising even when your business is not a franchise. His The E-Myth Revisited is a strong guide for someone who is really looking to grow their business.

The $100 Startup

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Authors: Chris Guillebeau,


Sometimes, you’re just looking for a magic lamp that can turn your life around, take you out of your boring job and open doors for you to make money from your passion. Chris Guillebeau knows this — that’s what he does. In The $100 Start-Up he shares his expertise with you, real-life case studies of successes and challenges people faced in monetizing their passions and how you can get people to pay you for doing what you love.

The Thank You Economy

The Thank You Economy

Authors: Gary Vaynerchuk,


The market isn’t how it used to be. Social media changed it completely. Now, its essential that businesses know their customers personally, or at least attempt to do so. Without this connection, no business will last today. Using data and related evidence, Gary Vaynerchuk, acclaimed social media marketing expert, shares his wisdom on how businesses can reap immense rewards from the new market climate and maintain customer loyalty.

The Big Moo

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

Authors: The Group of 33,Seth Godin


The Big Moo will help you launch a product that will shake the market. Authored by some of the world’s acclaimed marketing experts including Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban and the likes, this book will help you embrace change and overcome the challenges associated with it.

The Entrepreneur Mind

The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs

Authors: Kevin Johnson


Kevin Johnson, the founder and CEO of Johnson Media Inc,  shares the essential beliefs, characteristics, and habits of elite entrepreneurs, that make up what he terms the ‘Entrepreneur mind’. The book includes 100 key lessons across 7 key areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation.


#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness

Authors: Gary Vaynerchuk,


In his bestselling book Crush It!, renowned marketing consultant Gary Vaynerchuk showed you how you can become successful — but he didn’t stop there. In #AskGaryVee, Vaynerchuk answers some of the most useful questions he has been asked and shows you how he made it out of the traditional market and established one of his own.

Like a Virgin

Like a Virgin: Secrets They Won’t Teach You at Business School

Authors: Richard Branson,


The rules in business school give you an idea. But they won’t guarantee a future. Richard Branson shares with you everything you need to know about enterprise — how to begin, how to lead and how to be more innovative. The Founder of Virgin groups never conformed to what was normal; he made his own rules. Now, he shares his secrets with you as well.

Purple Cow

Purple Cow: Transform Your Business by Being Remarkable

Authors: Seth Godin,


Marketing guru, Seth Godin uses stories about companies like Starbucks, Krispy Kreme and Apple to give you useful strategies to make your product remarkable in the market. Through Purple Cow, Godin will inspire you to rethink your marketing strategies and develop a product that is really worth sharing with the world.

The Startup Owner's Manual

The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company

Authors: Steve Blank,Bob Dorf


A complete tried and tested guide on starting your own company in 608 pages by the Silicon Valley expert — Steve Blank. This book is used in Stanford, Berkeley, Columbia and other universities around the world because of its easy-to-understand style and easily implementable strategies that guarantee success in the future.


Bold: How to Go Big, Create Wealth and Impact the World

Authors: Peter H. Diamandis,Steven Kotler


Mature businesses have collapsed at the feet of modern technology and new entrepreneurs have made their way to the top in no time. The authors of this book show you how you too can thrive in such an atmosphere. They help you understand exponential technology, give you insights from some of the biggest business tycoons of the era and give you a fresh perspective on business finance.

Pitching Hacks

Pitching Hacks: How to pitch startups to investors

Authors: Venture Hacks,


Sometimes you have a ground-breaking business idea but just not enough resources to put it out there. Venture Hacks has helped businesses like Sequoia and Benchmark start up. Pitching Hacks teaches you the secrets behind delivering a perfect pitch that will captivate your investors and help raise funds for your enterprise.


EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches

Authors: Dave Ramsey,


When you stop growing, so does your company. Its strength depends on its leaders. Dave Ramsey’s EntreLeadership teaches you the necessary skills to become an extraordinary leader who will be valued and respected by the team. The result of this is unceasing productivity and consistent progress towards success.

Zero to One

Zero to One: Notes on Start Ups, or How to Build the Future

Authors: Peter Thiel,Blake Masters


Innovation is essential in all industries, not only in technology, and it doesn’t start in a market that already exists. Legendary entrepreneur Peter Thiel provides a framework that will make you think of the impossible and create a market for it — ideas that will change America’s future. His strategies will take you from zero to one, rather than jumping from 1 to n (an unknown future).

The Power of Broke

The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

Authors: Daymond John,Daniel Paisner


Being broke is often misrepresented as something negative. Drawing from his own experience, Daymond John shows you the power of being broke. He claims that having insufficient funds can actually train you to make the most of what you have. The stress can force your brain to think innovatively. Overall, he opens your mind to the many lessons that only people with empty pockets learn.

Hello, Startup

Hello, Startup: A Programmer’s Guide to Building Products, Technologies, and Teams

Authors: Yevgeniy Brikman,


This book is the product of interviews with key people at Facebook, Twitter, Instagram and Pinterest. Yevgeniy Brikman gives you a complete guide on how you can launch a hit product, develop revolutionary technology and establish strong teams in the crushing start-up environment.

The Go-Giver

The Go-Giver: A Little Story About a Powerful Business Idea

Authors: Bob Burg,John David Mann


Bob Burg gives you the story of Joe, a young and ambitious man who seeks success and realizes that real success comes looking for you not when you are a go-getter, but rather when you’re a go-giver. Burg unravels the power of giving importance to the interests of others — the secret to fulfilment and success on an individual and organizational level. In his classic style of narrating, Burg reminds the reader of the timeless proverb — “Give and you shall receive.”


The Innovators: How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution

Authors: Walter Isaacson,


Tim Berners-Lee, Steve Jobs, Steve Wozniak, Larry Page, Ada Lovelace — how did they do it? What was the secret to their revolutionary success? In this book, Walter Isaacson unravels the history and important lessons of the digital age through the fascinating stories of some of technology’s celebrities, starting all the way from 1840.

The Lean Startup

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Authors: Eric Ries,


There’s a science to successful business start-ups — that is what Eric Ries teaches you in The Lean Start Up. He teaches you how to prevent your business from falling into the traps of failure by developing lean techniques and an efficient strategy to manage your capital and human resources.

Put Your Dream to the Test

Put Your Dream to the Test: 10 Questions That Will Help You See It and Seize It

Authors: John C. Maxwell,


10 powerful questions. Life-changing advice. 10 fulfilling answers. Dr. Maxwell’s Put Your Dream to the Test provides practical guidance on how you can turn your dreams into reality.

The Four Steps to the Epiphany

The Four Steps to the Epiphany: Successful Strategies for Startups That Win

Authors: Steve Blank,


New businesses don’t operate the same way that existing ones do — they require a good strategy while an existing business puts the plan in action. With Steve Blank’s expert guidance and practical steps that any start-up can follow, your venture will find its way to success sooner than you can imagine.

The Innovator's Dilemma

The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business

Authors: Clayton M. Christensen,


Clayten M. Christensen unveils some of the most revolutionary business concepts and ideas in this New York Times bestseller. Christensen argues that even as companies do most things right, they can rapidly lose market shares or even disappear completely if they fail to catch the ‘next big wave’. To remain relevant in the marketplace, it is essential for business managers to know when they need to abandon traditional business practices to make room for new breakthrough technologies.

Crushing It!:

Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can, Too

Authors: Gary Vaynerchuk,


Have you ever wondered how some entrepreneurs and influencers have managed to build such successful corporate and personal brands? Are you looking for inspiration to do the same? In Crushing It!, world-renowned social media marketing expert, Gary Vaynerchuk, gives you the tried and tested ways of building your own success in today’s social media driven market — just like he did.

The Entrepreneur's Guide to Customer Development

The Entrepreneur’s Guide to Customer Development: A Cheat Sheet to the Four Steps to the Epiphany

Authors: Brant Cooper,Patrick Vlaskovits


This is a book that is used by Stanford University, Boston University and the likes — it is everything you will need to ensure your product becomes a success in the market. It is your ultimate guide to adopting lean strategies and nurturing customer relationships that really last.


Hooked: How to Build Habit-Forming Products

Authors: Nir Eyal,


Why do some products just not sell, while other’s become a habit. Nir Eyal’s answer is the Hook Model – a four-step process that can make a product capture the market in no time and keep the customers hooked. His work is based on research, consultation and experience — a combination he personally wishes he had when he started his own business!


Gamestorming: A Playbook for Innovators, Rule-breakers, and Changemakers

Authors: Dave Gray,Sunni Brown, James Macanufo


Gamestorming — a twist to conventional, ineffective methods of brainstorming. Based on the techniques of the world’s greatest leaders, the authors of Gamestorming provide over 80 games you can use to encourage creative thinking and innovation at your workplace. This book holds the key to making meetings more productive and encouraging teamwork in an organization.

Secret to Startup Failure

Secret to Startup Failure: Fail Fast. Fail Cheap. Fail Happy.

Authors: Sonia Lin,


With her quirky sense of humor, award-winning entrepreneur Sonia Lin unveils a book that is made for those who are brave enough to embrace failure after failure until they reach success. She teaches you to accept failure when necessary and laugh your way through your journey towards establishing a successful business venture in the future.

Do More Faster

Do More Faster: Techstars Lessons to Accelerate Your Startup

Authors: David G. Cohen,Brad Feld


Do More Faster is a book that gives you information regarding the decision-making process for starters, the start-up experience of TechStars entrepreneurs, the best investment plans for the future of your business and much more.

The Mom Test

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Authors: Rob Fitzpatrick,


Questionnaires and surveys are filled with lies — you’d rather ask your Mom about your product than waste your resources by asking consumers. Unless, you find the right way to do it. In Mom Test, Rob Fitzpatrick shares the Dos and Don’ts of building strong consumer relationships, and most importantly, how you can detect their lies.

The Art of Startup Fundraising

The Art of Startup Fundraising

Authors: Alejandro Cremades,


The Art of Start-Up Fundraising will teach you how to make the best decisions for funding a start-up. The finance world is dynamic and following conventional ways just won’t take you to the right place. Alejandro Cremades provides you with everything you need to know regarding this change and the new realm of digital finance.

Bad Blood

Bad Blood: Secrets and Lies in a Silicon Valley Startup

Authors: John Carreyrou,


A ground-breaking idea. Financial backing. The safety nets of Silicon Valley. Sounds like the perfect combination? But this didn’t stop the multibillion-dollar company Theranos from collapsing. John Carreyrou, a prize-winning journalist, gives you one of Silicon Valley’s most riveting stories — a National bestseller.

The 10-Day MBA

The Ten-Day MBA : A Step-By-Step Guide To Mastering The Skills Taught In America’s Top Business Schools

Authors: Steven Silbiger,


You can now learn corporate ethics, financial planning, and even leadership, just as it would be taught in Harvard, Stanford, and Pennsylvania, for a much lower price! Silbiger also shares with you some of the challenges the business world is facing today and the tools that can propel you forward in it.

Ready, Fire, Aim

Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Authors: Michael Masterson,


A multimillionaire, Michael Masterson, gives you a handbook of entrepreneurial growth. Using his skill and expertise, he draws out four strategic stages that any business — big or small — will need to follow to become successful in today’s market.

Entrepreneur Revolution

Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That Works

Authors: Daniel Priestley,


The industrial revolution is no more. Now is the age of the entrepreneur — a fast-moving market with highly innovative products being introduced almost on a daily basis. Successful and world-renowned entrepreneur Daniel Priestly unravels some of the secrets of unleashing the entrepreneur inside you and opening the doors of success.

Founders at Work

Founders at Work: Stories of Startups’ Early Days

Authors: Jessica Livingston,


Jessica Livingston gives you unprecedented access to every giant in Silicon Valley — how did they start? What were their challenges? How did they overcome these challenges? Discover the story of Hotmail, Yahoo, Flickr, PayPal and many more through Founders at work. This isn’t just a book of their story, it’s an inspiration for every individual who has an idea.

The Culture Code

The Culture Code: The Secrets of Highly Successful Groups

Authors: Daniel Coyle,


For any organization to move forward in success, the culture plays a key role. Daniel Coyle provides you with techniques that can create a pool of people with a motivation to learn, cooperate and create a change. He also shares stories of failures from which you can draw lessons and learn what not to do when building a team.

The Founder`s Dilemmas

The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Authors: Noam Wasserman,


One of the most common causes of failed business ventures is people — betrayal, rifts and misunderstandings. Noam Wasserman shows you a way out of this through The Founder’s Dilemma, where he explains the common problems co-founders face, the best ways to analyze your decisions, the most effective way of dividing the equity and many such dilemmas along with real-life stories of some of the world’s most influential entrepreneurs.

Innovation and Entrepreneurship

Innovation and Entrepreneurship: Practice and Principles

Authors: Peter F. Drucker,


Every innovator isn’t an entrepreneur. But every entrepreneur has to be an innovator. Peter F. Drucker provides a systematic way of understanding and implementing the two aspects on a personal level, as well as for a business organization. His book, Innovation and Entrepreneurship is a guide for anyone who wants to succeed in today’s economy.

Rich Dad's Before You Quit Your Job

Rich Dad’s Before You Quit Your Job: 10 Real-Life Lessons Every Entrepreneur Should Know About Building a Multimillion-Dollar Business (Rich Dad’s (Paperback))

Authors: Robert T. Kiyosaki,Sharon L. Lechter


Robert Kiyosaki shares his personal insight into the successes and failures he experienced in his life and the lessons he learned from them. Rich Dad’s Before You Quit Your Job is the perfect guide for anyone who is looking to start a business venture of their own.

The Right-Brain Business Plan

The Right-Brain Business Plan: A Creative, Visual Map for Success

Authors: Jennifer Lee,Chris Guillebeau


Using his genial style, Jennifer Lee teaches you how you can make a living out of your passion. Learn how to visualize your business, understand the market and your potential customers, identify your values and goals, and how to choose the the best team to help you achieve success.

6 Months to 6 Figures

6 Months to 6 Figures

Authors: Peter Voogd,


By the age of 27, he had coached over 4000 entrepreneurs. His strategies were featured on Forbes, Huffington Post, Business Insider, etc. His techniques are simple and practical — not filled with theoretical jargon that don’t work in reality. Discover the best of Peter Voogd’s strategies and techniques compiled all into a No. 1 bestselling book — 6 Months to 6 Figures.

Start Something That Matters

Start Something That Matters

Authors: Blake Mycoskie,


Are you’re a passionate person with a dream and a purpose for your life? Do you want to do something you love and serve the world through it? If you want to become an entrepreneur and a humanitarian at the same time — Start Something that Matters is the right book for you. The owner of TOMS or as he is often called, the Chief Shoe Giver shares how he integrated profit and social good while having fun.

Getting to Yes

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Authors: Guy Kawasaki,


An idea — that’s where everything begins. With the right strategy, any idea can be put into fruition, but it isn’t that easy. Guy Kawasaki gives you all the information you need to know regarding starting your own business. From establishing a brand to creating a team that becomes family, The Art of the Start will guide you through your start-up journey.

Business Model Generation

Business Model Generation

Authors: Alexander Osterwalder,Yves Pigneur


Alexander Osterwalder gives you a handbook of business strategies that will help you cope with current market conditions, as well as the future ones. Through this book, you will develop an understanding of important concepts that leading companies such as 3M, Ericsson and Capgemini follow,and learn how you can implement them in your own business. Business Model Generation is a guaranteed recipe for success.

The Hard Thing about Hard Thing

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Authors: Ben Horowitz,


While many experts motivate you to start your own venture, only a few talk about the challenges you will face in the process. Silicon Valley’s praised entrepreneur, Ben Horowitz, gives you essential advice on how to tackle these challenges, even if it means having to fire a close friend.

The 7 Day Startup: You Don’t Learn Until You Launch

Authors: Dan Norris,Rob Walling


If you want to start your venture but you’re tired of repeated failures, Dan Norris’s The 7 Day Start Up was made just for you. This isn’t an ordinary book repeating the extraordinary success stories of the likes of Jobs and Gates. Instead it is a practical, real guide on launching a product that will become a market hit in 7 days.

Delivering Happiness

Delivering Happiness: A Path to Profits, Passion, and Purpose

Authors: Tony Hsieh,


The CEO of Zappos, Tony Hsieh shares his life’s crazy experiences, which range from worm-farming to managing Zappos. In his book, he outlines some unconventional principles such as paying your employees to quit, making your company’s culture the top priority and focusing on your employee’s personal development. Discover the untapped potential a strong corporate culture can reveal.

The Launch Pad

The Launch Pad: Inside Y Combinator, Silicon Valley’s Most Exclusive School for Startups

Authors: Randall E. Stross,


Y Combinator is the investment firm behind Airbnb, Dropbox, Reddit and Rainforest. World-renowned journalist, Randall Stross, was given access to this haven and The Launch Pad was the result of it. In this book, he shares his journey into the Y Combinator world and the stories of some of the world’s most important business start-ups.

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