Groove Funnels: Why we chose it above ClickFunnels & Kartra for our requirements?

As part of our research for future launches on Mastery Quadrant, we did a detailed analysis of the various leading sales funnels platforms available in the market. In this blog post, we share our thoughts on the value of the different platforms that we researched and why we zeroed in on Groove Funnels for our own requirements.


As part of our research for future launches on Mastery Quadrant, we did a detailed analysis of the various leading sales funnels platforms available in the market. In this blog post, we share our thoughts on the value of the different platforms that we researched and why we zeroed in on Groove Funnels for our own requirements.

As a background, what we originally started looking for was a platform to help us develop high-converting landing pages. The aim in the future is to develop digital assets (such as online courses, ebooks and more) and an email marketing list, that can help us monetise the value that we add through our site.

A sales funnel software is a key requirement, that can help capture email leads and also up-sell additional offerings for possible leads. A key aspect of a sales funnel software is the ability to develop high-converting landing pages, that have the flexibility to lead to additional sales-pages with additional software.

However, it is important to understand that the landing page & the sales funneling system is only the first step of any online sales & marketing system. Depending on your plans and products being sold, you also require platforms to sell your physical/digital products, manage your email lists, send targeted ads, manage membership plans etc. You essentially require not one, but multiple different online platforms to work together, in order to successfully run an online service/product offering.

The difficulty in managing & integrating these various services is the primary reason we went ahead and choose the all-in-one platform that Groove Funnels offers. But before we get to that, let us take you through the main other platforms that we considered prior to setting with Groove Funnels for our requirements.

ClickFunnels

ClickFunnels are the undisputed market leaders when it comes to building and managing sales funnels. They are very effective at developing high-converting landing pages, and taking your customers step-by-step through the sales process (including any upsells or downsells that you may have on your offer). With over 140,000 active users and $6.6 billion of transactions managed on their platform, they are the clear market leaders when it comes to the focussed area of building landing pages for lead generation & online sales of products.

Clickfunnels pricing: Clickfunnels costs $97/month for the base plan (20 funnels, 100 pages, 3 custom domains) and $297/month for that platinum plan (unlimited funnens & pages, 9 custom domains).

While Clickfunnels is the market leader in sales funnel platforms, we found the service to be expensive, especially considering the fact that we would need to also purchase additional licenses for the other platforms required to run a successful online business. This include email marketing automation software, membership site software, online course softwares, webinar softwares and more. Plus there is the added issue of integrating all these platforms together.

Kartra

Not wanting to get stuck with having to integrate multiple different platforms together, the next platform we seriously considered was Kartra. Kartra is the current market leader and the most sophisticated all-in-one platform, that is available in a single monthly price. The main benefit that makes Kartra so powerful, is that it prevents you from having to pay for and manage multiple disparate platforms, providing you the ability to focus on your core business of attracting and marketing to your customers.

Kartra offers the following all in a single platform:

  • Pages: drag and drop page builder with 100’s of professionally designed templates
  • Leads: ability to manage your lead and customer database
  • Checkouts: shopping carts, payment integrations and more
  • Funnels & campaigns: to build the multi-page funnel workflow
  • Mail: email marketing automation
  • Memberships: to run membership sites
  • & more: videos, helpdesk, calendars, forms, affiliates, agency etc.

Kartra offers the ability to manage the complex multi-stage and multi-platform online sales process, all from within a single integrated platform. Additionally, the monthly cost of Kartra adds up to a fraction of the monthly cost of paying for all the additional platforms at one go.

Kartra Pricing: $99, $199, $299 & $499 per month plans based on the number of leads, custom domains and other requirements.

Groove Funnels

Groove Funnels is a new platform that is being developed by Mike Filsaime (the person who was responsible for developing Kartra). This is a new platform (which is still in beta), and since it is new they are offering some truly amazing value for any early adopters on the platform.

What makes Groove Funnels so exciting is that they are planning to be the most integrated platform on the market. Not only are they providing everything that Kartra currently offers (landing pages, lead management, email marketing, video, membership sites & more), but they will also be offering additional valuable add-ons including a webinar platform, a blogging platform, a help desk and more).

It is important to note that Groove Funnels is currently in active development (they will be doing their official launch on October 6th), and will still not be as stable as ClickFunnels or Kartra. This is the reason they are offering early adopters lifetime packages, that prevent you from having to pay monthly fees that quickly add up over a period of time.

These lifetime packages are available only for a VERY LIMITED PERIOD, and are expected to be removed with the official launch of Groove Funnels on Oct-6-2020. These will then be replaced with $99/month, $199/month and $299/month packages similar to Kartra pricing.

There are currently 2 very lifetime packages available on GrooveFunnels.

  • Lifetime Free (No Credit Card Required): lifetime access for free to GroovePages & GrooveSells. This allows you to market unlimited products, landing pages, build complete websites, manage shopping carts & payment integrations without any cost for LIFE! This is something that costs $97/month on clickfunnels (and for a limited number of sales funnels)
  • Lifetime Platinum Package ($1,397 one-time payment): After considerable research, this is what we selected for our own requirements. You effectively get EVERYTHING you require to run an end-to-end integrated online business, all within a single platform with NO recurring monthly expenses. And this is for UNLIMITED funnels, sites, team members and custom domains. This include email marketing automation, membership sites, a webinar platform, Video, Blogging, Surveys, Quizzes, online stores & more all in a single integrated platform.

If you compare the one-time license cost versus the cost of integrating all the other packages, you can save over $16,000 per year.

There is tremendous value that we see in lifetime packages, and we would highly recommend that you opt for one of them while it is still available. The lifetime free package is clearly attractive with no-risk at your end, but we would also recommend that you seriously consider the lifetime platinum package given the very considerable value that they offer for a one-time highly discounted price.

  • No Credit Card Required
  • Unlimited Products
  • Unlimited Landing Pages
  • Free Custom Domains
  • Free Affiliate Programs
  • $1,397 one-time lifetime package
  • Membership Sites
  • Automated Email Marketing
  • Webinars
  • Helpdesks & a lot more

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