How do you sell yourself, to your customers, your boss, your vendors or your investors? These books share key tips & techniques on how you can become more effective at selling yourself.
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
Authors: Michael Port,Tim Sanders
Unlike other manual-like books, Book Yourself Solid is a practical and life-changing guide on promotional strategies. Highly recognized professional speaker, Michael Port, trains you to acquire the unique trait of self-promotion along with other techniques that are sure to attract more clients and more profit for your organization.
Selling the Invisible: A Field Guide to Modern Marketing
Authors: Harry Beckwith,
Harry Beckwith, in his own genial way reveals everything you need to know about service-marketing and building consumer loyalty. In Selling the Invisible, he addresses the concerns of businesses that sell services regardless of their size. With language that can be understood by anyone and practical steps, Beckwith gives the reader everything one needs to know regarding selling services.
Enchantment: The Art of Changing Hearts, Minds, and Actions
Authors: Guy Kawasaki,
Business guru, Guy Kawasaki, reveals the art of enchantment — not the manipulation of a person’s thinking but rather the genuine transformation of relationships and circumstances. Kawasaki also teaches you how you can change the heart, mind and actions of your customer by simple being trustworthy and likeable. This book is the embodiment of customer loyalty.
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
Authors: Austin Kleon,
An entrepreneur or even an artist must show their work — this is what New York Times’ bestseller, Austin Kleon, explains in his book Show Your Work! This book encourages readers to be more generous in sharing their work while highlighting the lines to be drawn while sharing, apart from other useful tips for creative people to suceed in today’s Information age.
You, Inc.: The Art of Selling Yourself
Authors: Harry Beckwith,Christine Clifford Beckwith
During a sale, the only thing that is more important than the product is you. The founder of Beckwith Advertising and Marketing, Henry Beckwith, gives you everything you need to perfect the art of selling yourself. With a great sense of humor and revolutionary advice, this book is sure to make you the next success story.
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