By better understanding your customers buying psychology and what makes them want to buy, you can tailor make your products and communication to sell better. These books will help show you how.
Why We Buy: The Science of Shopping
Authors: Paco Underhill,
Have you ever wondered why people lose their minds at a sale? Paco Underhill uses his expertise and thousand hours of field research to illustrate the complex consumer culture of the modern day. He unravels some of the challenges faced by even the most experienced marketers against consumers who are becoming increasingly knowledgeable.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Authors: Martin Lindstrom,
If you have ever wanted to know why you buy what you buy, Martin Lindstrom’s Buyology has the answer to your question. Based on a three-year neuromarketing study with 2000 volunteers from around the world, Lindstrom was able to dissect the science behind our buying habits. His findings will shock you, while providing valuable insights into how to market to potential customers.
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Authors: Seth Godin,
In the past, advertisements were made to distract consumers. But this no longer works. “The Ultimate Entrepreneur for the Information Age”, Seth Godin introduces a new concept of marketing — permission marketing. His book teaches businesses the art of advertising in a way that customers will be willing to accept the message without feeling like their time is being wasted.
All Marketers Are Liars
Authors: Seth Godin,
Marketers don’t only tell you the pros and cons of a product or service. They tell you a story about the product and why your life is incomplete without it. However, when this story is manipulated with lies for selfish gains, companies lose their market forever. Seth Godin’s All Marketers Are Liars is an everything-you-need-to-know-about marketing and perfecting this art of storytelling.
Enchantment: The Art of Changing Hearts, Minds, and Actions
Authors: Guy Kawasaki,
Business guru, Guy Kawasaki, reveals the art of enchantment — not the manipulation of a person’s thinking but rather the genuine transformation of relationships and circumstances. Kawasaki also teaches you how you can change the heart, mind and actions of your customer by simple being trustworthy and likeable. This book is the embodiment of customer loyalty.
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