A set of books that teach you how to go about building a great business that scales, sustains and creates an impact.
Contagious: Why Things Catch On
Authors: Jonah Berger,
There is something that makes some products stand out while others don’t — but what is it? What is it that makes some advertisements become a global hit, while others are barely watched? Jonah Berger gives you 6 basic principles that will make your product or idea contagious and shows you how you can answer those questions for yourself.
Purple Cow: Transform Your Business by Being Remarkable
Authors: Seth Godin,
Marketing guru, Seth Godin uses stories about companies like Starbucks, Krispy Kreme and Apple to give you useful strategies to make your product remarkable in the market. Through Purple Cow, Godin will inspire you to rethink your marketing strategies and develop a product that is really worth sharing with the world.
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Authors: The Group of 33,Seth Godin
The Big Moo will help you launch a product that will shake the market. Authored by some of the world’s acclaimed marketing experts including Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban and the likes, this book will help you embrace change and overcome the challenges associated with it.
Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can, Too
Authors: Gary Vaynerchuk,
Have you ever wondered how some entrepreneurs and influencers have managed to build such successful corporate and personal brands? Are you looking for inspiration to do the same? In Crushing It!, world-renowned social media marketing expert, Gary Vaynerchuk, gives you the tried and tested ways of building your own success in today’s social media driven market — just like he did.
Bold: How to Go Big, Create Wealth and Impact the World
Authors: Peter H. Diamandis,Steven Kotler
Mature businesses have collapsed at the feet of modern technology and new entrepreneurs have made their way to the top in no time. The authors of this book show you how you too can thrive in such an atmosphere. They help you understand exponential technology, give you insights from some of the biggest business tycoons of the era and give you a fresh perspective on business finance.
Start Something That Matters
Authors: Blake Mycoskie,
Are you’re a passionate person with a dream and a purpose for your life? Do you want to do something you love and serve the world through it? If you want to become an entrepreneur and a humanitarian at the same time — Start Something that Matters is the right book for you. The owner of TOMS or as he is often called, the Chief Shoe Giver shares how he integrated profit and social good while having fun.
Hooked: How to Build Habit-Forming Products
Authors: Nir Eyal,
Why do some products just not sell, while other’s become a habit. Nir Eyal’s answer is the Hook Model – a four-step process that can make a product capture the market in no time and keep the customers hooked. His work is based on research, consultation and experience — a combination he personally wishes he had when he started his own business!
Other Blog Posts on Entrepreneurship
Top 7 Books on building Viral Products & Businesses
Do you wish to create a product that goes viral and scales on it’s own? Discover how to with these 7 great books on what leads to things catching on.
The Top Online Courses on Entrepreneurship
A compilation of the top online courses on Entrepreneurship.
5 Great Books on Raising Funds for your Startup
Do you have a great business idea but are not sure how on how to raise money for the same? These books will help show you how.
The 7 Best Books on how to Start your Business Today
Too many people spend too much time dreaming or planning instead of starting their business. These books will help you learn what it takes to start your business today.