The rules of marketing are being redefined. These 5 books will help transform your marketing efforts, to adapt to today’s rapidly changing digital economy.
Contagious: Why Things Catch On
Authors: Jonah Berger,
There is something that makes some products stand out while others don’t — but what is it? What is it that makes some advertisements become a global hit, while others are barely watched? Jonah Berger gives you 6 basic principles that will make your product or idea contagious and shows you how you can answer those questions for yourself.
Platform: Get Noticed in a Noisy World
Authors: Michael Hyatt,
Before globalization, quality guaranteed sales. Nowadays, there is something that holds greater power — marketing, especially social media marketing. Michael Hyatt uses his own experiences along with tried and tested strategies and guides you toward making a name for yourself on social media. It’s free, it’s easy, and it can reach millions in no time.
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Authors: Seth Godin,
In the past, advertisements were made to distract consumers. But this no longer works. “The Ultimate Entrepreneur for the Information Age”, Seth Godin introduces a new concept of marketing — permission marketing. His book teaches businesses the art of advertising in a way that customers will be willing to accept the message without feeling like their time is being wasted.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
Authors: David Meerman Scott,
Marketing and PR are the keys to success in the modern-day market. David Meerman Scott, a marketing strategist, gives the reader a full package of marketing tactics that will guarantee sales. He also shares riveting success stories and examples of established firms who engage in cheaper marketing strategies for less than half of the cost of conventional methods.
Unmarketing: Stop Marketing. Start Engaging.
Authors: Scott Stratten,
Conventional advertising has no impact anymore. If you want to reel your customers in, you have to foster meaningful, trust-based relationships. Not only does this generate an impact, but it also increases customer loyalty. In Unmarketing, Stratten reveals secrets of effective marketing that will make you your customer’s first choice and keep them coming back for more!
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