How do you positiong your brand, business and products in the minds of your customers? These books help show you how.
Tribes: We Need You to Lead Us
Authors: Seth Godin,
Humans move in tribes, and tribes require a leader. If you are under the misconception that leadership is not for you, think again. The most influential leaders were once nothing more than you are right now. Seth Godin gives you all the tools you need to become the next leader.
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Authors: Chris Brogan,Julien Smith
Social media is at the centre of today’s market. If you can use it correctly and influence your customers, your business is sure to succeed. Chris Brogan and Julien Smith share theoretical and practical that will train you to exercise your influence on social media and change the course of your business forever.
Platform: Get Noticed in a Noisy World
Authors: Michael Hyatt,
Before globalization, quality guaranteed sales. Nowadays, there is something that holds greater power — marketing, especially social media marketing. Michael Hyatt uses his own experiences along with tried and tested strategies and guides you toward making a name for yourself on social media. It’s free, it’s easy, and it can reach millions in no time.
Enchantment: The Art of Changing Hearts, Minds, and Actions
Authors: Guy Kawasaki,
Business guru, Guy Kawasaki, reveals the art of enchantment — not the manipulation of a person’s thinking but rather the genuine transformation of relationships and circumstances. Kawasaki also teaches you how you can change the heart, mind and actions of your customer by simple being trustworthy and likeable. This book is the embodiment of customer loyalty.
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Authors: Al Ries,Jack Trout
Al Ries and Jack Trout demonstrate the need for positioning in a dynamic market such as today’s. Positioning is an all-encompassing book that discusses how a business can position itself and acquire the biggest market share from start to finish. This book is a must read for anyone who wishes to know how to position themselves and their business in a crowded marketplace.
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