These 5 books are considered to be amongst the most influential texts on Marketing written to date – each is a must read for any student of the marketing field.
Principles of Marketing
Authors: Philip Kotler,Gary Armstrong
Establishing meaningful relationships with customers is now more important than ever before. But how can you effectively achieve this in a market that is overcrowded with brands? Unveil this answer and a lot more in Philip Kotler’s Principles of Marketing. With case studies and improved strategies, this book has all the information you need regarding every aspect of marketing.
Marketing Management
Authors: Philip Kotler,Kevin Lane Keller
Marketing Management is a single book that reflects every aspect of marketing. It one of the most important books that have been written about marketing and a de-facto text book in business schools globally. With up-to-date content, marketing expert Philip Kotler has answers to all your questions regarding the theories and strategies of effective marketing.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Authors: Al Ries,Jack Trout
There are laws of physics, chemistry and biology. Why then can’t there be laws of marketing? Al Ries reveals twenty-two ways that will guarantee the success of your product on the market — local and international. This book gives the reader a birds-eye view of the marketplace and the best way to enter it.
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Authors: Al Ries,Laura Ries
Marketing gurus Al and Laura Ries combine their wisdom on marketing and illustrate to the reader the power of branding. They argue that branding is the only way to establish a product or a service in today’s versatile marketplace. A special bonus book (22 immutable laws of internet branding) is included to help you tackle the biggest challenge facing most businesses today – branding on the internet.
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Authors: Al Ries,Jack Trout
Al Ries and Jack Trout demonstrate the need for positioning in a dynamic market such as today’s. Positioning is an all-encompassing book that discusses how a business can position itself and acquire the biggest market share from start to finish. This book is a must read for anyone who wishes to know how to position themselves and their business in a crowded marketplace.
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