Do you wish to create a product that goes viral and scales on it’s own? Discover how to with these 7 great books on what leads to things catching on.
Contagious: Why Things Catch On
Authors: Jonah Berger,
There is something that makes some products stand out while others don’t — but what is it? What is it that makes some advertisements become a global hit, while others are barely watched? Jonah Berger gives you 6 basic principles that will make your product or idea contagious and shows you how you can answer those questions for yourself.
The Thank You Economy
Authors: Gary Vaynerchuk,
The market isn’t how it used to be. Social media changed it completely. Now, its essential that businesses know their customers personally, or at least attempt to do so. Without this connection, no business will last today. Using data and related evidence, Gary Vaynerchuk, acclaimed social media marketing expert, shares his wisdom on how businesses can reap immense rewards from the new market climate and maintain customer loyalty.
Purple Cow: Transform Your Business by Being Remarkable
Authors: Seth Godin,
Marketing guru, Seth Godin uses stories about companies like Starbucks, Krispy Kreme and Apple to give you useful strategies to make your product remarkable in the market. Through Purple Cow, Godin will inspire you to rethink your marketing strategies and develop a product that is really worth sharing with the world.
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Authors: The Group of 33,Seth Godin
The Big Moo will help you launch a product that will shake the market. Authored by some of the world’s acclaimed marketing experts including Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban and the likes, this book will help you embrace change and overcome the challenges associated with it.
The Go-Giver: A Little Story About a Powerful Business Idea
Authors: Bob Burg,John David Mann
Bob Burg gives you the story of Joe, a young and ambitious man who seeks success and realizes that real success comes looking for you not when you are a go-getter, but rather when you’re a go-giver. Burg unravels the power of giving importance to the interests of others — the secret to fulfilment and success on an individual and organizational level. In his classic style of narrating, Burg reminds the reader of the timeless proverb — “Give and you shall receive.”
Hooked: How to Build Habit-Forming Products
Authors: Nir Eyal,
Why do some products just not sell, while other’s become a habit. Nir Eyal’s answer is the Hook Model – a four-step process that can make a product capture the market in no time and keep the customers hooked. His work is based on research, consultation and experience — a combination he personally wishes he had when he started his own business!
Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can, Too
Authors: Gary Vaynerchuk,
Have you ever wondered how some entrepreneurs and influencers have managed to build such successful corporate and personal brands? Are you looking for inspiration to do the same? In Crushing It!, world-renowned social media marketing expert, Gary Vaynerchuk, gives you the tried and tested ways of building your own success in today’s social media driven market — just like he did.
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