Even as digital marketing is rapidly evolving and still very young, it has become indispensable for any businesses (small or large) marketing efforts. These books are considered to be the authority books on this rapidly evolving subject.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Authors: Gary Vaynerchuk,
Social media expert, Gary Vaynerchuk, teaches you how to create excellent content that complements your business’s social media platform — a strategy that will easily knock out competitors. He believes consumer awareness is essential. His advice will rebuild and solidify your customer relationships, helping your social media initiatives a roaring success.
The Thank You Economy
Authors: Gary Vaynerchuk,
The market isn’t how it used to be. Social media changed it completely. Now, its essential that businesses know their customers personally, or at least attempt to do so. Without this connection, no business will last today. Using data and related evidence, Gary Vaynerchuk, acclaimed social media marketing expert, shares his wisdom on how businesses can reap immense rewards from the new market climate and maintain customer loyalty.
Tribes: We Need You to Lead Us
Authors: Seth Godin,
Humans move in tribes, and tribes require a leader. If you are under the misconception that leadership is not for you, think again. The most influential leaders were once nothing more than you are right now. Seth Godin gives you all the tools you need to become the next leader.
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Authors: Chris Brogan,Julien Smith
Social media is at the centre of today’s market. If you can use it correctly and influence your customers, your business is sure to succeed. Chris Brogan and Julien Smith share theoretical and practical that will train you to exercise your influence on social media and change the course of your business forever.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
Authors: David Meerman Scott,
Marketing and PR are the keys to success in the modern-day market. David Meerman Scott, a marketing strategist, gives the reader a full package of marketing tactics that will guarantee sales. He also shares riveting success stories and examples of established firms who engage in cheaper marketing strategies for less than half of the cost of conventional methods.
Unmarketing: Stop Marketing. Start Engaging.
Authors: Scott Stratten,
Conventional advertising has no impact anymore. If you want to reel your customers in, you have to foster meaningful, trust-based relationships. Not only does this generate an impact, but it also increases customer loyalty. In Unmarketing, Stratten reveals secrets of effective marketing that will make you your customer’s first choice and keep them coming back for more!
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Authors: Brian Halligan,Dharmesh Shah, David Meerman Scott
Conventional marketing strategies aren’t effective anymore. Nowadays, customers choose their products based on what social media has to say about them. Brian Halligan shares everything you need to know, to make sure you can be found on social media. From growing a customer base on Twitter to improving your ranking on Google, Inbound Marketing prepares you for today’s global market.
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