Persuasion, is as much a science, as it is an art. These 7 books help decipher the secrets behind persuasion, and how you can use specific tips and techniques to persuade people towards your desired outcome.
Contagious: Why Things Catch On
Authors: Jonah Berger,
There is something that makes some products stand out while others don’t — but what is it? What is it that makes some advertisements become a global hit, while others are barely watched? Jonah Berger gives you 6 basic principles that will make your product or idea contagious and shows you how you can answer those questions for yourself.
Enchantment: The Art of Changing Hearts, Minds, and Actions
Authors: Guy Kawasaki,
Business guru, Guy Kawasaki, reveals the art of enchantment — not the manipulation of a person’s thinking but rather the genuine transformation of relationships and circumstances. Kawasaki also teaches you how you can change the heart, mind and actions of your customer by simple being trustworthy and likeable. This book is the embodiment of customer loyalty.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Authors: Martin Lindstrom,
If you have ever wanted to know why you buy what you buy, Martin Lindstrom’s Buyology has the answer to your question. Based on a three-year neuromarketing study with 2000 volunteers from around the world, Lindstrom was able to dissect the science behind our buying habits. His findings will shock you, while providing valuable insights into how to market to potential customers.
Unmarketing: Stop Marketing. Start Engaging.
Authors: Scott Stratten,
Conventional advertising has no impact anymore. If you want to reel your customers in, you have to foster meaningful, trust-based relationships. Not only does this generate an impact, but it also increases customer loyalty. In Unmarketing, Stratten reveals secrets of effective marketing that will make you your customer’s first choice and keep them coming back for more!
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Authors: Oren Klaff,
Working hard could give you the desired results. But working smart guarantees those results. Oren Klaff teaches you how to act smart, as well as the science of sharing ideas with the world in a manner that grabs the audience’s attention. His pragmatic advice and case studies will change your career and open the doors of success in your life.
Yes! 50 Secrets from the Science of Persuasion
Authors: Noah J. Goldstein,Robert B. Cialdini, Steve J. Martin
This book teaches you that how to make someone say “Yes” by pulling the right strings. Based on extensive research on the psychology of persuasion and influence, Noah Goldstein shares the reasons why people say “Yes” to some and “No” to others. Learn to get your own way, using the science of persuasion.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Authors: Robert B. Cialdini,
If you want your message to influence the person you are addressing, you don’t have to analyse their credentials or demographics. According to best-selling author, Robert Cialdini, all you need is excellent communication skills. Specifically, the ability to capture your listener’s attention before you even start speaking. This is what he calls “pre-suasion.”
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