All Marketers Are Liars

All Marketers Tell Stories

Authors: Seth Godin,

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Marketers don’t only tell you the pros and cons of a product or service. They tell you a story about the product and why your life is incomplete without it. However, when this story is manipulated with lies for selfish gains, companies lose their market forever. Seth Godin’s All Marketers Are Liars is an everything-you-need-to-know-about marketing and perfecting this art of storytelling.

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