American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon

Authors: Bryce G. Hoffman,

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American Icon is the all-encompassing story of how Ford’s CEO, Alan Mulally, saved Ford Motor Company from the brink of collapse and made it America’s most profitable carmaker. With unprecedented access to internal reports and interviews, Hoffman gives us an entire account of the risks and challenges Ford faced to make its comeback after the auto industry nearly collapsed in 2008.

Video Review of American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman,

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