Authors: Martin Lindstrom,
If you have ever wanted to know why you buy what you buy, Martin Lindstrom’s Buyology has the answer to your question. Based on a three-year neuromarketing study with 2000 volunteers from around the world, Lindstrom was able to dissect the science behind our buying habits. His findings will shock you, while providing valuable insights into how to market to potential customers.
Video Review of Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom,
You may also like
Authors: Brian Halligan,Dharmesh Shah, David Meerman Scott
Conventional marketing strategies aren’t effective anymore. Nowadays, customers choose their products based on what social media has to say about them. Brian Halligan shares everything you need to know, to make sure you can be found on social media. From growing a customer base on Twitter to improving your ranking on Google, Inbound Marketing prepares you for today’s global market.
Authors: Donald A. Norman,
The former director of the Institute of Cognitive Sciences at the University of California, Donald Norman, gives you the reason why some product designs make customers purchase them instantly, while some others create immediate dissatisfaction. Norman illustrates the science of product quality and how it can be tailor-made to suit every customer’s requirements.
Authors: William Ury,
“No” — one word that has the power to shatter dreams. Getting Past No teaches you how to convert this “No” into an opportunity and to cope with negative situations. With the right tools to work under pressure, you will be able to satisfy your own needs without compromising the needs of others.