Contagious: Why Things Catch On

Contagious

Authors: Jonah Berger,

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There is something that makes some products stand out while others don’t — but what is it? What is it that makes some advertisements become a global hit, while others are barely watched? Jonah Berger gives you 6 basic principles that will make your product or idea contagious and shows you how you can answer those questions for yourself.

Video Review of Contagious: Why Things Catch On by Jonah Berger,

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