Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm

Authors: Geoffrey A. Moore,Regis McKenna

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Hi-tech industries produce some of today’s leading companies, yet marketing in this important area requires a lot of effort and is often porrly understood. In Crossing the Chasm, Moore takes you through specific skills you need for marketing hi-tech products and teaches you on how to use the internet to your advantage. This book is an all-you-need for marketers of the high-tech field.

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