Authors: Guy Kawasaki,
Business guru, Guy Kawasaki, reveals the art of enchantment — not the manipulation of a person’s thinking but rather the genuine transformation of relationships and circumstances. Kawasaki also teaches you how you can change the heart, mind and actions of your customer by simple being trustworthy and likeable. This book is the embodiment of customer loyalty.
Video Review of Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki,
You may also like
Authors: Roger Dawson,
Roger Dawson makes that “win-win” situation a reality for you. He shows you how you can get your way and convince the other party that they did too. He also unveils the secrets of deciphering body language, reading between the lines and engaging in effective communication with people from around the world.
Authors: Donald A. Norman,
The former director of the Institute of Cognitive Sciences at the University of California, Donald Norman, gives you the reason why some product designs make customers purchase them instantly, while some others create immediate dissatisfaction. Norman illustrates the science of product quality and how it can be tailor-made to suit every customer’s requirements.
Authors: David Ogilvy,Alan Parker
“Father of advertising” David Ogilvy’s Confessions of an Advertising Man was translated into 14 languages and became an international bestseller. This book is everything a business needs — from ethics to advertising and even the politics involved in running a business that is truly efficient.