Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment

Authors: Guy Kawasaki,

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Business guru, Guy Kawasaki, reveals the art of enchantment — not the manipulation of a person’s thinking but rather the genuine transformation of relationships and circumstances. Kawasaki also teaches you how you can change the heart, mind and actions of your customer by simple being trustworthy and likeable. This book is the embodiment of customer loyalty.

Video Review of Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki,

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