Authors: Richard Fenton,Andrea Waltz
Eric James Bratton was a 28-year-old salesman. Within a weekend, he learns that in order to reach success he must first accept the failures he faces on the way and that sometimes a “No” can create more opportunities than a “Yes” ever can. This attitude changed his life. And his story will change yours too.
Video Review of Go for No! Yes is the Destination, No is How You Get There by Richard Fenton,Andrea Waltz
You may also like
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Authors: Al Ries,Jack Trout
Al Ries and Jack Trout demonstrate the need for positioning in a dynamic market such as today’s. Positioning is an all-encompassing book that discusses how a business can position itself and acquire the biggest market share from start to finish. This book is a must read for anyone who wishes to know how to position themselves and their business in a crowded marketplace.
Bargaining for Advantage: Negotiation Strategies for Reasonable People
Authors: G. Richard Shell,
He taught some of the world’s best leaders and professionals. Now, he teaches you how to handle the situations in life that are not going in your favor. Richard Shell’s negotiation tactics will show you how to analyze the circumstances before you speak and will help you discover your own strengths and weaknesses, to allow you to negotiate from a position of strength.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Authors: Geoffrey A. Moore,Regis McKenna
Hi-tech industries produce some of today’s leading companies, yet marketing in this important area requires a lot of effort and is often porrly understood. In Crossing the Chasm, Moore takes you through specific skills you need for marketing hi-tech products and teaches you on how to use the internet to your advantage. This book is an all-you-need for marketers of the high-tech field.