Hooked: How to Build Habit-Forming Products


Authors: Nir Eyal,


Why do some products just not sell, while other’s become a habit. Nir Eyal’s answer is the Hook Model – a four-step process that can make a product capture the market in no time and keep the customers hooked. His work is based on research, consultation and experience — a combination he personally wishes he had when he started his own business!

Video Review of Hooked: How to Build Habit-Forming Products by Nir Eyal,

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