Influence: The Psychology of Persuasion


Authors: Robert B. Cialdini,

Based on years of in-depth research, Dr. Cialdini gives you 6 principles that will improve your persuasion skills, and push you forward in life. Understand the psychology behind what makes people say “yes” and learn to apply this knowledge in your everyday life. Whether you are a leader, a parent or an employee, Cialdini’s Influence will make a huge impact in your life.

Video Review of Influence: The Psychology of Persuasion by Robert B. Cialdini,

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