Authors: Philip Kotler,Kevin Lane Keller
Marketing Management is a single book that reflects every aspect of marketing. It one of the most important books that have been written about marketing and a de-facto text book in business schools globally. With up-to-date content, marketing expert Philip Kotler has answers to all your questions regarding the theories and strategies of effective marketing.
Video Review of Marketing Management by Philip Kotler,Kevin Lane Keller
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