Authors: David Ogilvy,
How can I get a job in advertising? What are the secrets to effective advertising? How can I choose the best agency for advertising? Internationally acclaimed advertising expert, David Ogilvy, shares some highly insightful answers to these commonly asked questions and more. Ogilvy on Advertising is a treasure for everyone who works or deals in advertising.
Video Review of Ogilvy on Advertising by David Ogilvy,
You may also like
The Challenger Sale: Taking Control of the Customer Conversation
Authors: Matthew Dixon,Brent Adamson
Find out the five categories of salespeople in the world and why the Challengers (the best among them) are the ones who make the biggest impact. From assertive to not giving into the customer’s every demand, the challengers stand out in their approach. The good news is that with the right tools, you can become a challenger too.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Authors: Robert B. Cialdini,
If you want your message to influence the person you are addressing, you don’t have to analyse their credentials or demographics. According to best-selling author, Robert Cialdini, all you need is excellent communication skills. Specifically, the ability to capture your listener’s attention before you even start speaking. This is what he calls “pre-suasion.”
Platform: Get Noticed in a Noisy World
Authors: Michael Hyatt,
Before globalization, quality guaranteed sales. Nowadays, there is something that holds greater power — marketing, especially social media marketing. Michael Hyatt uses his own experiences along with tried and tested strategies and guides you toward making a name for yourself on social media. It’s free, it’s easy, and it can reach millions in no time.