Authors: David Ogilvy,
How can I get a job in advertising? What are the secrets to effective advertising? How can I choose the best agency for advertising? Internationally acclaimed advertising expert, David Ogilvy, shares some highly insightful answers to these commonly asked questions and more. Ogilvy on Advertising is a treasure for everyone who works or deals in advertising.
Video Review of Ogilvy on Advertising by David Ogilvy,
You may also like
Bargaining for Advantage: Negotiation Strategies for Reasonable People
Authors: G. Richard Shell,
He taught some of the world’s best leaders and professionals. Now, he teaches you how to handle the situations in life that are not going in your favor. Richard Shell’s negotiation tactics will show you how to analyze the circumstances before you speak and will help you discover your own strengths and weaknesses, to allow you to negotiate from a position of strength.
Confessions of an Advertising Man
Authors: David Ogilvy,Alan Parker
“Father of advertising” David Ogilvy’s Confessions of an Advertising Man was translated into 14 languages and became an international bestseller. This book is everything a business needs — from ethics to advertising and even the politics involved in running a business that is truly efficient.
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Authors: Al Ries,Jack Trout
Al Ries and Jack Trout demonstrate the need for positioning in a dynamic market such as today’s. Positioning is an all-encompassing book that discusses how a business can position itself and acquire the biggest market share from start to finish. This book is a must read for anyone who wishes to know how to position themselves and their business in a crowded marketplace.