Authors: Richard L. Brandt,
How did a simple website grow to become one of the most successful e-commerce companies in the world? How did Jeff Bezos, the founder of Amazon change the future of internet marketing with just one click? Richard Brandt unfolds this story through interviews with employees, competitors and observers; one that will undoubtedly redefine modern marketing.
Video Review of One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt,
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