Authors: Richard L. Brandt,
How did a simple website grow to become one of the most successful e-commerce companies in the world? How did Jeff Bezos, the founder of Amazon change the future of internet marketing with just one click? Richard Brandt unfolds this story through interviews with employees, competitors and observers; one that will undoubtedly redefine modern marketing.
Video Review of One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt,
You may also like
Alibaba: The House That Jack Ma Built
Authors: Duncan Clark,
How did a man of humble beginnings grow to become a rival of the tycoons of Silicon Valley? Duncan Clark, an early advisor of one of the world’s largest companies — Alibaba — shares with us the story of Jack Ma’s rise to success, the challenges he faced and those that are yet to come.
Kingpin: How One Hacker Took Over the Billion-Dollar Cybercrime Underground
Authors: Kevin Poulsen,
Uncover the gripping story of Blackhat “Iceman” Max Butler, a programming expert who used his extraordinary talent and stole access to 1.8 million credit card accounts. All while the FBI and police agents from around the world were on the lookout. Enter the realm of the underworld through the eyes of one of the top investigative reporters of cybercrime — Kevin Poulson, where a silent battle between law enforcement and criminals persists.
The Pixar Touch: The Making of a Company
Authors: David A. Price,
David Price unravels for you the story of the company behind animated movie legends including Toy Story, Finding Nemo and Wall-E. Take the journey and discover how the union of John Lasseter, Steve Jobs, Jeffrey Katzenberg and Michael Eisner resulted in the success of Pixar despite internal conflict.