Authors: Seth Godin,
In the past, advertisements were made to distract consumers. But this no longer works. “The Ultimate Entrepreneur for the Information Age”, Seth Godin introduces a new concept of marketing — permission marketing. His book teaches businesses the art of advertising in a way that customers will be willing to accept the message without feeling like their time is being wasted.
Video Review of Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin,
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