Authors: Seth Godin,
In the past, advertisements were made to distract consumers. But this no longer works. “The Ultimate Entrepreneur for the Information Age”, Seth Godin introduces a new concept of marketing — permission marketing. His book teaches businesses the art of advertising in a way that customers will be willing to accept the message without feeling like their time is being wasted.
Video Review of Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin,
You may also like
Ogilvy on Advertising
Authors: David Ogilvy,
How can I get a job in advertising? What are the secrets to effective advertising? How can I choose the best agency for advertising? Internationally acclaimed advertising expert, David Ogilvy, shares some highly insightful answers to these commonly asked questions and more. Ogilvy on Advertising is a treasure for everyone who works or deals in advertising.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
Authors: David Meerman Scott,
Marketing and PR are the keys to success in the modern-day market. David Meerman Scott, a marketing strategist, gives the reader a full package of marketing tactics that will guarantee sales. He also shares riveting success stories and examples of established firms who engage in cheaper marketing strategies for less than half of the cost of conventional methods.
Zig Ziglar’s Secrets of Closing the Sale
Authors: Zig Ziglar,
A good salesman is someone who has exceptional persuasion skills. Zig Ziglar teaches you how you can master this skill and become the next best salesman in the world. He also shares tips from America’s best salesmen, as well as over 700 questions that will open your eyes to opportunities you may have missed.