Authors: Al Ries,Jack Trout
Al Ries and Jack Trout demonstrate the need for positioning in a dynamic market such as today’s. Positioning is an all-encompassing book that discusses how a business can position itself and acquire the biggest market share from start to finish. This book is a must read for anyone who wishes to know how to position themselves and their business in a crowded marketplace.
Video Review of Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace by Al Ries,Jack Trout
You may also like
The Thank You Economy
Authors: Gary Vaynerchuk,
The market isn’t how it used to be. Social media changed it completely. Now, its essential that businesses know their customers personally, or at least attempt to do so. Without this connection, no business will last today. Using data and related evidence, Gary Vaynerchuk, acclaimed social media marketing expert, shares his wisdom on how businesses can reap immense rewards from the new market climate and maintain customer loyalty.
The Design of Everyday Things
Authors: Donald A. Norman,
The former director of the Institute of Cognitive Sciences at the University of California, Donald Norman, gives you the reason why some product designs make customers purchase them instantly, while some others create immediate dissatisfaction. Norman illustrates the science of product quality and how it can be tailor-made to suit every customer’s requirements.
Little Red Book of Selling: 12.5 Principles of Sales Greatness
Authors: Jeffrey Gitomer,
Salespeople don’t always want hundreds of pages of marketing theories and concepts. Jeffrey Gitomer knows this. So he provides you with a handy little book that is filled with all the information you seek in concise and easy-to-read sentences. With his entertaining style of writing and examples of practical scenarios, this book will make your dream sales figure a reality.