Authors: Al Ries,Jack Trout
Al Ries and Jack Trout demonstrate the need for positioning in a dynamic market such as today’s. Positioning is an all-encompassing book that discusses how a business can position itself and acquire the biggest market share from start to finish. This book is a must read for anyone who wishes to know how to position themselves and their business in a crowded marketplace.
Video Review of Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace by Al Ries,Jack Trout
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