Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion

Authors: Robert B. Cialdini,

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If you want your message to influence the person you are addressing, you don’t have to analyse their credentials or demographics. According to best-selling author, Robert Cialdini, all you need is excellent communication skills. Specifically, the ability to capture your listener’s attention before you even start speaking. This is what he calls “pre-suasion.”

Video Review of Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini,

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