Authors: Dan Ariely,
When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we? Predictably Irrational refutes the assumption that we behave rationally, and shows how we consistently overpay, underestimate and procrastinate for a vast majority of our choices – from drinking coffee, to losing weight, buying a car or choosing a romantic partner.
Video Review of Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions A by Dan Ariely,
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Using interviews with legendary thinkers, and studies from psychology, neuroscience and even economics, DeSalvo establishes something very profound – what makes your brain happy, isn’t always what your brain needs the most. Not only does he provide proof for his argument, he also gives the reader practical tips to tackle the advanced needs of the brain while living a life with fewer errors and regrets.
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