Authors: Philip Kotler,Gary Armstrong
Establishing meaningful relationships with customers is now more important than ever before. But how can you effectively achieve this in a market that is overcrowded with brands? Unveil this answer and a lot more in Philip Kotler’s Principles of Marketing. With case studies and improved strategies, this book has all the information you need regarding every aspect of marketing.
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Authors: Gary Vaynerchuk,
In his bestselling book Crush It!, renowned marketing consultant Gary Vaynerchuk showed you how you can become successful — but he didn’t stop there. In #AskGaryVee, Vaynerchuk answers some of the most useful questions he has been asked and shows you how he made it out of the traditional market and established one of his own.
Authors: Chris Brogan,Julien Smith
Social media is at the centre of today’s market. If you can use it correctly and influence your customers, your business is sure to succeed. Chris Brogan and Julien Smith share theoretical and practical that will train you to exercise your influence on social media and change the course of your business forever.
Authors: Seth Godin,
Marketers don’t only tell you the pros and cons of a product or service. They tell you a story about the product and why your life is incomplete without it. However, when this story is manipulated with lies for selfish gains, companies lose their market forever. Seth Godin’s All Marketers Are Liars is an everything-you-need-to-know-about marketing and perfecting this art of storytelling.