Authors: Philip Kotler,Gary Armstrong
Establishing meaningful relationships with customers is now more important than ever before. But how can you effectively achieve this in a market that is overcrowded with brands? Unveil this answer and a lot more in Philip Kotler’s Principles of Marketing. With case studies and improved strategies, this book has all the information you need regarding every aspect of marketing.
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You are always attempting to sell something — an idea, an understanding, your advice, for example. Daniel Pink shows you the science of doing so while bearing your audience’s perspective in mind. He also teaches you to improve the clarity and persuasiveness of your message and that being extroverted alone may not always guarantee the best sales.
Authors: Donald A. Norman,
The former director of the Institute of Cognitive Sciences at the University of California, Donald Norman, gives you the reason why some product designs make customers purchase them instantly, while some others create immediate dissatisfaction. Norman illustrates the science of product quality and how it can be tailor-made to suit every customer’s requirements.
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During a sale, the only thing that is more important than the product is you. The founder of Beckwith Advertising and Marketing, Henry Beckwith, gives you everything you need to perfect the art of selling yourself. With a great sense of humor and revolutionary advice, this book is sure to make you the next success story.