Secret to Startup Failure: Fail Fast. Fail Cheap. Fail Happy.

Secret to Startup Failure

Authors: Sonia Lin,

With her quirky sense of humor, award-winning entrepreneur Sonia Lin unveils a book that is made for those who are brave enough to embrace failure after failure until they reach success. She teaches you to accept failure when necessary and laugh your way through your journey towards establishing a successful business venture in the future.

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Ready, Fire, Aim

Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Authors: Michael Masterson,

A multimillionaire, Michael Masterson, gives you a handbook of entrepreneurial growth. Using his skill and expertise, he draws out four strategic stages that any business — big or small — will need to follow to become successful in today’s market.

The Mom Test

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Authors: Rob Fitzpatrick,

Questionnaires and surveys are filled with lies — you’d rather ask your Mom about your product than waste your resources by asking consumers. Unless, you find the right way to do it. In Mom Test, Rob Fitzpatrick shares the Dos and Don’ts of building strong consumer relationships, and most importantly, how you can detect their lies.

Like a Virgin

Like a Virgin: Secrets They Won’t Teach You at Business School

Authors: Richard Branson,

The rules in business school give you an idea. But they won’t guarantee a future. Richard Branson shares with you everything you need to know about enterprise — how to begin, how to lead and how to be more innovative. The Founder of Virgin groups never conformed to what was normal; he made his own rules. Now, he shares his secrets with you as well.