Authors: Harry Beckwith,
Harry Beckwith, in his own genial way reveals everything you need to know about service-marketing and building consumer loyalty. In Selling the Invisible, he addresses the concerns of businesses that sell services regardless of their size. With language that can be understood by anyone and practical steps, Beckwith gives the reader everything one needs to know regarding selling services.
Video Review of Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith,
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