Authors: Harry Beckwith,
Harry Beckwith, in his own genial way reveals everything you need to know about service-marketing and building consumer loyalty. In Selling the Invisible, he addresses the concerns of businesses that sell services regardless of their size. With language that can be understood by anyone and practical steps, Beckwith gives the reader everything one needs to know regarding selling services.
Video Review of Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith,
You may also like
You Can Negotiate Anything: The World’s Best Negotiator Tells You How To Get What You Want
Authors: Herb Cohen,
Every conversation in your life carries a negotiation with it — whether you are conversing with your best friend or your boss. Your ability to negotiate has the power to determine the successes and failures of your life. Henry Cohen argues that this skill can be acquired, and in You Can Negotiate Anything, he coaches you on how to perfect it.
Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Authors: Jay Heinrichs,
From Winston Churchill to Cicero (Rome’s greatest politician), persuasion was the skill that distinguished them from the rest. Heinrichs coaches you on honing your persuasion skills so that you will always get your way in the future. You will also learn some life-changing persuasion techniques such as the Yoda Technique, Stalin’s Timing Secret and many more.
How I Raised Myself From Failure to Success in Selling
Authors: Frank Bettger,
If you are tired of learning from the successful, Bettger’s How I Raised Myself from Failure to Success in Selling is the best book for you. At 29, he was a failed insurance salesman. By 40, he was one of America’s most successful salesmen. Find out how he did it and the life-changing insights he has to share with you.