SPIN Selling: Situation Problem Implication Need-payoff

Major Account Sales Strategy

Authors: Neil Rackham,

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If you’re still using traditional methods of selling in today’s market, you are setting your business up for failure. Neil Rackham teaches you the real methods of achieving success in today’s global market. Using effective theories and strategies, along with real-life case studies and research data, he prepares your business for a performance like never before.

Video Review of SPIN Selling: Situation Problem Implication Need-payoff by Neil Rackham,

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