Authors: Al Ries,Laura Ries
Marketing gurus Al and Laura Ries combine their wisdom on marketing and illustrate to the reader the power of branding. They argue that branding is the only way to establish a product or a service in today’s versatile marketplace. A special bonus book (22 immutable laws of internet branding) is included to help you tackle the biggest challenge facing most businesses today – branding on the internet.
Video Review of The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Al Ries,Laura Ries
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