The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

The 22 Immutable Laws of Brandin

Authors: Al Ries,Laura Ries

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Marketing gurus Al and Laura Ries combine their wisdom on marketing and illustrate to the reader the power of branding. They argue that branding is the only way to establish a product or a service in today’s versatile marketplace. A special bonus book (22 immutable laws of internet branding) is included to help you tackle the biggest challenge facing most businesses today – branding on the internet.

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