Authors: Al Ries,Laura Ries
Marketing gurus Al and Laura Ries combine their wisdom on marketing and illustrate to the reader the power of branding. They argue that branding is the only way to establish a product or a service in today’s versatile marketplace. A special bonus book (22 immutable laws of internet branding) is included to help you tackle the biggest challenge facing most businesses today – branding on the internet.
Video Review of The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Al Ries,Laura Ries
You may also like
Zig Ziglar’s Secrets of Closing the Sale
Authors: Zig Ziglar,
A good salesman is someone who has exceptional persuasion skills. Zig Ziglar teaches you how you can master this skill and become the next best salesman in the world. He also shares tips from America’s best salesmen, as well as over 700 questions that will open your eyes to opportunities you may have missed.
The Sales Bible: The Ultimate Sales Resource
Authors: Jeffrey Gitomer,
Making sales in the real world is not the same as it is in textbooks. That’s why The Sales Bible is a book every salesperson has to read. Gitomer helps you reach your full potential by teaching you how to make sales in half the time it would usually take, amongst other game-changing tactics.
Principles of Marketing
Authors: Philip Kotler,Gary Armstrong
Establishing meaningful relationships with customers is now more important than ever before. But how can you effectively achieve this in a market that is overcrowded with brands? Unveil this answer and a lot more in Philip Kotler’s Principles of Marketing. With case studies and improved strategies, this book has all the information you need regarding every aspect of marketing.