The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

The 22 Immutable Laws Of Marketing

Authors: Al Ries,Jack Trout

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There are laws of physics, chemistry and biology. Why then can’t there be laws of marketing? Al Ries reveals twenty-two ways that will guarantee the success of your product on the market — local and international. This book gives the reader a birds-eye view of the marketplace and the best way to enter it.

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