Authors: Al Ries,Jack Trout
There are laws of physics, chemistry and biology. Why then can’t there be laws of marketing? Al Ries reveals twenty-two ways that will guarantee the success of your product on the market — local and international. This book gives the reader a birds-eye view of the marketplace and the best way to enter it.
Video Review of The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries,Jack Trout
You may also like
The Brand Gap
Authors: Marty Neumeier,
Often, branding is approached either strategically or creatively. For the first time, Marty Neumeier combines the two approaches into one concise and straightforward book that can be understood by just about anyone. In a short and concise manner, he covers every aspect of branding and shares five important branding laws. The Brand Gap is a treasure every business must hold on to.
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
Authors: Austin Kleon,
An entrepreneur or even an artist must show their work — this is what New York Times’ bestseller, Austin Kleon, explains in his book Show Your Work! This book encourages readers to be more generous in sharing their work while highlighting the lines to be drawn while sharing, apart from other useful tips for creative people to suceed in today’s Information age.
Getting Past No: Negotiating in Difficult Situations
Authors: William Ury,
“No” — one word that has the power to shatter dreams. Getting Past No teaches you how to convert this “No” into an opportunity and to cope with negative situations. With the right tools to work under pressure, you will be able to satisfy your own needs without compromising the needs of others.