The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Getting to Yes

Authors: Guy Kawasaki,

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An idea — that’s where everything begins. With the right strategy, any idea can be put into fruition, but it isn’t that easy. Guy Kawasaki gives you all the information you need to know regarding starting your own business. From establishing a brand to creating a team that becomes family, The Art of the Start will guide you through your start-up journey.

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Contagious

Contagious: Why Things Catch On

Authors: Jonah Berger,

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There is something that makes some products stand out while others don’t — but what is it? What is it that makes some advertisements become a global hit, while others are barely watched? Jonah Berger gives you 6 basic principles that will make your product or idea contagious and shows you how you can answer those questions for yourself.

The Art of Startup Fundraising

The Art of Startup Fundraising

Authors: Alejandro Cremades,

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The Art of Start-Up Fundraising will teach you how to make the best decisions for funding a start-up. The finance world is dynamic and following conventional ways just won’t take you to the right place. Alejandro Cremades provides you with everything you need to know regarding this change and the new realm of digital finance.

The 7 Day Startup: You Don’t Learn Until You Launch

Authors: Dan Norris,Rob Walling

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If you want to start your venture but you’re tired of repeated failures, Dan Norris’s The 7 Day Start Up was made just for you. This isn’t an ordinary book repeating the extraordinary success stories of the likes of Jobs and Gates. Instead it is a practical, real guide on launching a product that will become a market hit in 7 days.