Authors: Marty Neumeier,
Often, branding is approached either strategically or creatively. For the first time, Marty Neumeier combines the two approaches into one concise and straightforward book that can be understood by just about anyone. In a short and concise manner, he covers every aspect of branding and shares five important branding laws. The Brand Gap is a treasure every business must hold on to.
Video Review of The Brand Gap by Marty Neumeier,
You may also like
Confessions of an Advertising Man
Authors: David Ogilvy,Alan Parker
“Father of advertising” David Ogilvy’s Confessions of an Advertising Man was translated into 14 languages and became an international bestseller. This book is everything a business needs — from ethics to advertising and even the politics involved in running a business that is truly efficient.
How I Raised Myself From Failure to Success in Selling
Authors: Frank Bettger,
If you are tired of learning from the successful, Bettger’s How I Raised Myself from Failure to Success in Selling is the best book for you. At 29, he was a failed insurance salesman. By 40, he was one of America’s most successful salesmen. Find out how he did it and the life-changing insights he has to share with you.
The Challenger Sale: Taking Control of the Customer Conversation
Authors: Matthew Dixon,Brent Adamson
Find out the five categories of salespeople in the world and why the Challengers (the best among them) are the ones who make the biggest impact. From assertive to not giving into the customer’s every demand, the challengers stand out in their approach. The good news is that with the right tools, you can become a challenger too.