The Brand Gap

The Brand Gap

Authors: Marty Neumeier,

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Often, branding is approached either strategically or creatively. For the first time, Marty Neumeier combines the two approaches into one concise and straightforward book that can be understood by just about anyone. In a short and concise manner, he covers every aspect of branding and shares five important branding laws. The Brand Gap is a treasure every business must hold on to.

Video Review of The Brand Gap by Marty Neumeier,

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