The Challenger Sale: Taking Control of the Customer Conversation

Challenger Sale

Authors: Matthew Dixon,Brent Adamson

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Find out the five categories of salespeople in the world and why the Challengers (the best among them) are the ones who make the biggest impact. From assertive to not giving into the customer’s every demand, the challengers stand out in their approach. The good news is that with the right tools, you can become a challenger too.

Video Review of The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon,Brent Adamson

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