Authors: Donald A. Norman,
The former director of the Institute of Cognitive Sciences at the University of California, Donald Norman, gives you the reason why some product designs make customers purchase them instantly, while some others create immediate dissatisfaction. Norman illustrates the science of product quality and how it can be tailor-made to suit every customer’s requirements.
Video Review of The Design of Everyday Things by Donald A. Norman,
You may also like
Authors: Zig Ziglar,
A good salesman is someone who has exceptional persuasion skills. Zig Ziglar teaches you how you can master this skill and become the next best salesman in the world. He also shares tips from America’s best salesmen, as well as over 700 questions that will open your eyes to opportunities you may have missed.
Authors: Scott Stratten,
Conventional advertising has no impact anymore. If you want to reel your customers in, you have to foster meaningful, trust-based relationships. Not only does this generate an impact, but it also increases customer loyalty. In Unmarketing, Stratten reveals secrets of effective marketing that will make you your customer’s first choice and keep them coming back for more!
Authors: Austin Kleon,
An entrepreneur or even an artist must show their work — this is what New York Times’ bestseller, Austin Kleon, explains in his book Show Your Work! This book encourages readers to be more generous in sharing their work while highlighting the lines to be drawn while sharing, apart from other useful tips for creative people to suceed in today’s Information age.