The Entrepreneur’s Guide to Customer Development: A Cheat Sheet to the Four Steps to the Epiphany

The Entrepreneur's Guide to Customer Development

Authors: Brant Cooper,Patrick Vlaskovits

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This is a book that is used by Stanford University, Boston University and the likes — it is everything you will need to ensure your product becomes a success in the market. It is your ultimate guide to adopting lean strategies and nurturing customer relationships that really last.

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Innovators

The Innovators: How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution

Authors: Walter Isaacson,

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Tim Berners-Lee, Steve Jobs, Steve Wozniak, Larry Page, Ada Lovelace — how did they do it? What was the secret to their revolutionary success? In this book, Walter Isaacson unravels the history and important lessons of the digital age through the fascinating stories of some of technology’s celebrities, starting all the way from 1840.

Fanatical Prospecting

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Authors: Jeb Blount,Mike Weinberg

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In simple and easy-to-understand language, Jeb Blount reveals some of the best strategies and tactics to fill your pipeline and make your prospecting more effective than ever before. In Fanatical Prospecting, he shares the 4-step Email Prospecting Framework, the 30-Day pipeline rule, the Law of Replacement, the 5C’s of Social selling and many more practical steps that will guarantee results in improving your sales funnel.

The Big Moo

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

Authors: The Group of 33,Seth Godin

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The Big Moo will help you launch a product that will shake the market. Authored by some of the world’s acclaimed marketing experts including Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban and the likes, this book will help you embrace change and overcome the challenges associated with it.