Authors: Eric Ries,
There’s a science to successful business start-ups — that is what Eric Ries teaches you in The Lean Start Up. He teaches you how to prevent your business from falling into the traps of failure by developing lean techniques and an efficient strategy to manage your capital and human resources.
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Authors: Jonah Berger,
There is something that makes some products stand out while others don’t — but what is it? What is it that makes some advertisements become a global hit, while others are barely watched? Jonah Berger gives you 6 basic principles that will make your product or idea contagious and shows you how you can answer those questions for yourself.
Authors: Peter F. Drucker,
Every innovator isn’t an entrepreneur. But every entrepreneur has to be an innovator. Peter F. Drucker provides a systematic way of understanding and implementing the two aspects on a personal level, as well as for a business organization. His book, Innovation and Entrepreneurship is a guide for anyone who wants to succeed in today’s economy.
Authors: Gary Vaynerchuk,
In his bestselling book Crush It!, renowned marketing consultant Gary Vaynerchuk showed you how you can become successful — but he didn’t stop there. In #AskGaryVee, Vaynerchuk answers some of the most useful questions he has been asked and shows you how he made it out of the traditional market and established one of his own.