Authors: Rob Fitzpatrick,
Questionnaires and surveys are filled with lies — you’d rather ask your Mom about your product than waste your resources by asking consumers. Unless, you find the right way to do it. In Mom Test, Rob Fitzpatrick shares the Dos and Don’ts of building strong consumer relationships, and most importantly, how you can detect their lies.
Video Review of The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick,
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