Authors: David Meerman Scott,
Marketing and PR are the keys to success in the modern-day market. David Meerman Scott, a marketing strategist, gives the reader a full package of marketing tactics that will guarantee sales. He also shares riveting success stories and examples of established firms who engage in cheaper marketing strategies for less than half of the cost of conventional methods.
Video Review of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly by David Meerman Scott,
You may also like
Authors: Al Ries,Jack Trout
There are laws of physics, chemistry and biology. Why then can’t there be laws of marketing? Al Ries reveals twenty-two ways that will guarantee the success of your product on the market — local and international. This book gives the reader a birds-eye view of the marketplace and the best way to enter it.
Authors: Gary Vaynerchuk,
In his bestselling book Crush It!, renowned marketing consultant Gary Vaynerchuk showed you how you can become successful — but he didn’t stop there. In #AskGaryVee, Vaynerchuk answers some of the most useful questions he has been asked and shows you how he made it out of the traditional market and established one of his own.
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas–at Work and in Life
Authors: Spencer Johnson,Larry Wilson
He gave you the bestselling book Who Moved My Cheese? This time, Spencer Johnson gives you an entire guide on mastering sales in The One Minute Sales Person. His advice, tips and strategies will make you go from “just another sales guy” to “the industry’s most effective and confident one” in no time.