Authors: Gary Vaynerchuk,
The market isn’t how it used to be. Social media changed it completely. Now, its essential that businesses know their customers personally, or at least attempt to do so. Without this connection, no business will last today. Using data and related evidence, Gary Vaynerchuk, acclaimed social media marketing expert, shares his wisdom on how businesses can reap immense rewards from the new market climate and maintain customer loyalty.
Video Review of The Thank You Economy by Gary Vaynerchuk,
Quotes & Tips from The Thank You Economy by Gary Vaynerchuk
Every time a seismic shift takes place in our economy, there are people who feel the vibrations long before the rest of us do, vibrations so strong they demand action—action that can seem rash, even stupid. Ferry owner Cornelius Vanderbilt jumped ship when he saw the railroads coming. Thomas Watson Jr., overwhelmed by his sense that computers would be everywhere even when they were nowhere, bet his father’s office-machine company on it: IBM. Jeffrey Preston Bezos had that same experience when he first peered into the maze of connected computers called the World Wide Web and realized that the future of retailing was glowing back at him.
Any company that gets so complacent it thinks everything is “fine” deserves to go out of business—it literally means its leaders have stopped caring. A competitive company is always on the offense. Always. Always. Always.
It was grounded in my belief at the time that a business is only as strong as its closest customer relationships, and that what those customers said about our business beyond our four walls would shape our future.
When given the choice, people will always spend their time around people they like.
How much do you care?
In the end, no matter what obstacles a company faces in the Thank You Economy, the solution will always be the same. Competitors are bigger? Outcare them. They’re cheaper? Outcare them. They’ve got celebrity status and you don’t? Outcare them.
Social media has made it possible for consumers to interact with businesses in a way that is often similar to how they interact with their friends and family.
Social media gives you the tools to touch your consumer and create an emotion where before there might not have been one.
If you’re not passionate enough about what your company does to find fuel for conversation every day, for hours on end, with as many people as possible, maybe you’re in the wrong business.Gary Vaynerchuk – Author – The Thank You Economy / Jab, Jab, Jab, Right Hook / Crush It
You may also like
Authors: Alexander Osterwalder,Yves Pigneur
Alexander Osterwalder gives you a handbook of business strategies that will help you cope with current market conditions, as well as the future ones. Through this book, you will develop an understanding of important concepts that leading companies such as 3M, Ericsson and Capgemini follow,and learn how you can implement them in your own business. Business Model Generation is a guaranteed recipe for success.
Authors: Chet Holmes,
Working on hundreds of strategies with the aim to improve your business is good. But focusing on the essential strategies and perfecting them is smart. Chet Holmes shows you how you can work fewer hours and yield greater results by applying the most important concept: focus. His simple techniques will eradicate competition and ease the way for your business’s success.
Authors: Peter Voogd,
By the age of 27, he had coached over 4000 entrepreneurs. His strategies were featured on Forbes, Huffington Post, Business Insider, etc. His techniques are simple and practical — not filled with theoretical jargon that don’t work in reality. Discover the best of Peter Voogd’s strategies and techniques compiled all into a No. 1 bestselling book — 6 Months to 6 Figures.