The Thank You Economy

The Thank You Economy

Authors: Gary Vaynerchuk,

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The market isn’t how it used to be. Social media changed it completely. Now, its essential that businesses know their customers personally, or at least attempt to do so. Without this connection, no business will last today. Using data and related evidence, Gary Vaynerchuk, acclaimed social media marketing expert, shares his wisdom on how businesses can reap immense rewards from the new market climate and maintain customer loyalty.

Video Review of The Thank You Economy by Gary Vaynerchuk,

Quotes & Tips from The Thank You Economy by Gary Vaynerchuk

Visionaries

Every time a seismic shift takes place in our economy, there are people who feel the vibrations long before the rest of us do, vibrations so strong they demand action—action that can seem rash, even stupid. Ferry owner Cornelius Vanderbilt jumped ship when he saw the railroads coming. Thomas Watson Jr., overwhelmed by his sense that computers would be everywhere even when they were nowhere, bet his father’s office-machine company on it: IBM. Jeffrey Preston Bezos had that same experience when he first peered into the maze of connected computers called the World Wide Web and realized that the future of retailing was glowing back at him.

Any company that gets so complacent it thinks everything is “fine” deserves to go out of business—it literally means its leaders have stopped caring. A competitive company is always on the offense. Always. Always. Always.

Customer Relationships

It was grounded in my belief at the time that a business is only as strong as its closest customer relationships, and that what those customers said about our business beyond our four walls would shape our future. 

When given the choice, people will always spend their time around people they like.

How much do you care?

In the end, no matter what obstacles a company faces in the Thank You Economy, the solution will always be the same. Competitors are bigger? Outcare them. They’re cheaper? Outcare them. They’ve got celebrity status and you don’t? Outcare them.

Social Media

Social media has made it possible for consumers to interact with businesses in a way that is often similar to how they interact with their friends and family.

Social media gives you the tools to touch your consumer and create an emotion where before there might not have been one. 

Passion

If you’re not passionate enough about what your company does to find fuel for conversation every day, for hours on end, with as many people as possible, maybe you’re in the wrong business.

Gary Vaynerchuk – Author – The Thank You Economy / Jab, Jab, Jab, Right Hook / Crush It

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