Authors: Paco Underhill,
Have you ever wondered why people lose their minds at a sale? Paco Underhill uses his expertise and thousand hours of field research to illustrate the complex consumer culture of the modern day. He unravels some of the challenges faced by even the most experienced marketers against consumers who are becoming increasingly knowledgeable.
Video Review of Why We Buy: The Science of Shopping by Paco Underhill,
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