Authors: Edward L. Deci,Richard Flaste
What motivates people? Is it the reward for doing something or the punishment for not? According to Deci, it’s neither. He argues that educating people on the importance of a task and granting them the freedom to do it as they wish is what ignites commitment, interest and subsequently, long-term motivation. His unconventional methods will have everyone pursuing their own goals without having to depend too much on one another.
Video Review of Why We Do What We Do: Understanding Self-Motivation by Edward L. Deci,Richard Flaste
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