You Can Negotiate Anything: The World’s Best Negotiator Tells You How To Get What You Want

You Can Negotiate Anything

Authors: Herb Cohen,

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Every conversation in your life carries a negotiation with it — whether you are conversing with your best friend or your boss. Your ability to negotiate has the power to determine the successes and failures of your life. Henry Cohen argues that this skill can be acquired, and in You Can Negotiate Anything, he coaches you on how to perfect it.

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The New Rules of Marketing and PR

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

Authors: David Meerman Scott,

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Marketing and PR are the keys to success in the modern-day market. David Meerman Scott, a marketing strategist, gives the reader a full package of marketing tactics that will guarantee sales. He also shares riveting success stories and examples of established firms who engage in cheaper marketing strategies for less than half of the cost of conventional methods.

Confessions Of An Advertising Man

Confessions of an Advertising Man

Authors: David Ogilvy,Alan Parker

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“Father of advertising” David Ogilvy’s Confessions of an Advertising Man was translated into 14 languages and became an international bestseller. This book is everything a business needs — from ethics to advertising and even the politics involved in running a business that is truly efficient.

Show Your Work!

Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered

Authors: Austin Kleon,

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An entrepreneur or even an artist must show their work — this is what New York Times’ bestseller, Austin Kleon, explains in his book Show Your Work! This book encourages readers to be more generous in sharing their work while highlighting the lines to be drawn while sharing, apart from other useful tips for creative people to suceed in today’s Information age.