Sales & Marketing
Do you wish you were better at selling? Does the thought of selling frighten you?
We are all salespeople, whether we know it or not. To get ahead in life, you have to be good at selling — be it your product, service, idea or yourself. At MQ #Sales, learn how to excel at selling anything and overcome the fear of sales.
Top 5 Books on Negotiating Tips from 5 Master Negotiators
Learn to negotiate from the experts! Learn how Donald Trump, Roger Dawson, Henry Cohen, an ex-FBI negotiator and some of our top historical politicians know how to get their way in any negotiation of value.
Top 7 Books on Digital Marketing
Even as digital marketing is rapidly evolving and still very young, it has become indispensable for any businesses (small or large) marketing efforts. These books are considered to be the authority books on this rapidly evolving subject.
Top 5 Books on Marketing in today’s Digital Economy
The rules of marketing are being redefined. These 5 books will help transform your marketing efforts, to adapt to today’s rapidly changing digital economy.
Top 7 Books on Persuasion
Persuasion, is as much a science, as it is an art. These 7 books help decipher the secrets behind persuasion, and how you can use specific tips and techniques to persuade people towards your desired outcome.
Top 5 Books that are Essential Reads for any Marketing Professional
These 5 books are considered to be amongst the most influential texts on Marketing written to date – each is a must read for any student of the marketing field.
Negotiation tips
Experienced negotiators use a set of techniques, skills and etiquette to ensure that they manage to extract a favourable outcome from almost any negotiation. These techniques and skill can be used in any negotiation and situation – from family discussions, pay raises, negotiation with clients or vendors, bargaining while purchasing something and more.
1000 True Fans
‘1000 true fans’ is a concept that explains why it is not essential to be famous and have a huge following to earn a successful living working on your passion. In fact, all you need are a much smaller set of passionate fans (1000 for example), who become your marketing evangelists and core customers.
Viral Content
Everyone wants to create viral content, but only a few succeed. While there is no guaranteed method or set-formulae that helps make content viral, there are very clearly some elements that significantly increase the chances of your content going viral, while missing these is a clear recipe for a lack of virality.
Paradox of Choice
Do more choices make us happier by helping us find the ‘perfect’ choice, or only leave us more confused. Understand why too many choices can lead to buyer paralysis and buyer remorse, and how when it comes to choices, less may in fact be more.
Other People’s Audience
Your own reach is always going to be limited, especially in contrast to the tremendous reach of the top media houses and influencers in your field. Other Person’s Audiences, is a digital marketing concept, that focuses on how you can best leverage the reach others (especially influencers and media) have to market your content or services.
Niche
A niche denotes products, services or interests that have a high appeal to a select smaller group of people, as compared to the general populace. By laser focusing your services and communication to the needs of this smaller group, you can gain much higher relevance than trying to target everybody.
Buyer Psychology
People buy with emotions, and later justify with logic. We like to think of ourselves and logical, rational creatures but in reality our decisions are driven by our emotions, feelings and biases. There are a large number of psychological tricks that can be used to help a person agree to whatever it is that you wish them to do.
Sales Personality
Having a good sales personality is essential if you wish to succeed in sales. A sales personality includes all the key personality traits that characterize a good salesman, including a genuine desire to help, the ability to listen, enthusiasm, confidence and presentability amongst others.
Know Your Customer / Reader
It is essential that you have a strong understanding of your customer or reader, in order to be able to tailor make your content to resonate with them. You need to understand who they are (their age, sex, demographic profile), their interests, what stage of the journey they are on and more to be able to make your communication a success.
Sales Process – Key Steps
Any sales process goes through a series of steps – from making the first contact, getting the meeting, making the pitch, handling objections to the final close. To be successful in sales, you need to learn and master each of these steps individually, to be able to ensure that a bottleneck in one part does not impact your overall sales.