1000 True Fans

Digital Marketing - 1000 true fans

‘1000 true fans’ is a concept that explains why it is not essential to be famous and have a huge following to earn a successful living working on your passion. In fact, all you need are a much smaller set of passionate fans (1000 for example), who become your marketing evangelists and core customers.

1000 True Fans – The original blog post

Kevin Kelly is the brainchild of the ‘1000 true fan’ concept, which he explained in the now legendary blog post – 1000 true fans.

The core concept of 1000 true fans, is that it is not essential to be famous and have a huge following to create a successful business. If you manage to build a loyal set of true fans, you can create a successful business / income, with a much smaller set of customers / followers.

A true fan is someone who will buy literally anything that you come out with, and become a steady stream of income for you. You can determine the number of true fans you require, by dividing your desired annual income by the average income you expect to be able to generate from a person who is a strong follower of your work.

A few fanatical customer advocates are worth more than hundreds or even thousands of casual signups. Fanatical users will supply word-of-mouth growth, while providing the necessary feedback to iterate on the product. Do you have at least twenty fanatical users or a plan to get them?

Cliff Lerner – Tech Entrepreneur / Author – Explosive Growth

Recommended Books on Building Businesses with a Small Loyal Client Base

Videos on 1000 True Fans

How to Create Content That Sustains a Career | Tim Ferriss

Tim Ferris discusses what goes behind creating content that is capable of sustaining a career, including the concept & relevance of 1000 true fans, the importance of your enjoying the content creation process and whether you are in it for the long-haul.

1000 True Fans by Kevin Kelly – Animated Summary

A short animated video that explains the concept of 1000 true fans – what they are and how it is possible to make a living by having just 1000 true fans. This concept is important, since it disproves the wrongly held notion that you have to be famous and have hundreds of thousands of followers to make a living by following your passion. All you need is a 1000 true fans.

HOW TO GAIN 1000 TRUE FANS – Kevin Kelly on London Real

An interview with Kevin Kelly, the author of the legendary 1000 true fan blog article, that describes why you don’t need to be famous to make a living online following your passion. All you need is a 1000 true fans.

Other concepts on Entrepreneurship, Sales & Marketing

dominate dont compete

Dominate – Don’t Compete

People who truly succeed big, never try to compete – they choose instead to dominate their particular niche and become known as  the ‘go-to’ person or company for those specific requirements. Domination allows you to never have to compete on price, not get involved in feature wars and bring along free marketing.

Entrepreneruship - Your Team

Your team

Your business is only going to be as good as the people who run it. All successful entrepreneurs know that putting together the right team of professionals is one of the most critical steps for any businesses success, while newbie entrepreneurs often try to do it largely alone. Learn to surround yourself with superstars, and you are sure to succeed in any endeavor.

Sales - Sales process

Sales Process – Key Steps

Any sales process goes through a series of steps – from making the first contact, getting the meeting, making the pitch, handling objections to the final close. To be successful in sales, you need to learn and master each of these steps individually, to be able to ensure that a bottleneck in one part does not impact your overall sales.

Marketing & Advertising - Buyer Psychology

Buyer Psychology

People buy with emotions, and later justify with logic. We like to think of ourselves and logical, rational creatures but in reality our decisions are driven by our emotions, feelings and biases. There are a large number of psychological tricks that can be used to help a person agree to whatever it is that you wish them to do.