People who truly succeed big, never try to compete – they choose instead to dominate their particular niche and become known as the ‘go-to’ person or company for those specific requirements. Domination allows you to never have to compete on price, not get involved in feature wars and bring along free marketing.
Advice from the Masters – Dominate don’t Compete
Always Look to Dominate
Look to dominate:
Never make it your goal to compete. Instead, do everything you can to dominate your sector in order to avoid spending your time chasing someone else.
You don’t want to just be in a race; you want to be at the top of the list of considerations. Even better, you would like to be the only one considered as a viable solution.
Another problem for all of us is just getting through the amount of noise in the marketplace. You have to do two things: (1) get noticed and (2) get through the noise. It doesn’t matter what you do—it does matter that your goal be to dominate your sector with actions, that are immediate, consistent, and persistent and at levels that no one else is willing to operate at or duplicate.
Grant Cardone – Author – The 10x rule / Sell or Be Sold
Category Design
You can hustle all you want, but if you’re hustling to position yourself in a category that already exists, you’ll find yourself on one of those endless hamster-exercise wheels — running at full speed without really getting anywhere. You aren’t defining the conversation. You’re playing by someone else’s rules — rules that could change midcourse.
Category design is about owning a niche, based on solving a problem of importance. In other words, when you think of that category, you automatically think of a specific person.
Apple didn’t compete in a traditional way. It did not get into a feature or price war like most tech companies do. It redesigned the definition of a mobile phone. It had a different point of view.
Christopher Locchead – Author – Niche Down
Top Books on Dominating Your Field
The 10x Rule: The Only Difference Between Success and Failure
Authors: Grant Cardone,
The 10x rule isn’t for the ordinary. This is because you can’t be ordinary and expect extraordinary results. Cardone teaches you the 4th degree of action — a mindblowing approach to life that guarantees success. His 10x Rule gives you step-by-step guidance to achieving groundbreaking results and breaking free from the chains of mediocrity.
Purple Cow: Transform Your Business by Being Remarkable
Authors: Seth Godin,
Marketing guru, Seth Godin uses stories about companies like Starbucks, Krispy Kreme and Apple to give you useful strategies to make your product remarkable in the market. Through Purple Cow, Godin will inspire you to rethink your marketing strategies and develop a product that is really worth sharing with the world.
If You’re Not First, You’re Last: Sales Strategies to Dominate Your Market and Beat Your Competition
Authors: Grant Cardone,
The economy is uncertain, and mistakes are very costly. This is why Grant Cardone gives you a strategy to make sales regardless of the economic conditions. His ways will set you apart from the excuse-makers, open the doors of creativity and guarantee higher market share. Bid your competitors farewell.
Bold: How to Go Big, Create Wealth and Impact the World
Authors: Peter H. Diamandis,Steven Kotler
Mature businesses have collapsed at the feet of modern technology and new entrepreneurs have made their way to the top in no time. The authors of this book show you how you too can thrive in such an atmosphere. They help you understand exponential technology, give you insights from some of the biggest business tycoons of the era and give you a fresh perspective on business finance.
Videos on Dominating vs Competing
Learn to Dominate – Grant Cardone
An inspiring talk by Grant Cardone, that teaches you the importance of focusing on dominating your industry or niche, as compared to simply competing.
Other concepts on Entrepreneurship, Goals, Success, Thinking
1000 True Fans
‘1000 true fans’ is a concept that explains why it is not essential to be famous and have a huge following to earn a successful living working on your passion. In fact, all you need are a much smaller set of passionate fans (1000 for example), who become your marketing evangelists and core customers.
Opportunities vs Obstacles
While the unsuccessful see obstacles as barriers to the way to success and a reason to quit, the successful often see these as opportunities for further learning, greater profit or lower competition. Successful people have a ‘can-do’ attitude and don’t let obstacles come in the way.
BHAG – Big Hairy Audacious Goals
BHAG (Big Hairy Audacious Goals) is a goal setting style that focuses on setting goals that in normal circumstances would be considered unrealistic. Setting BHAGs have tremendous benefits in terms of motivation, a drive for massive action and to galvanize and bring teams together to achieve the improbable.
