People who truly succeed big, never try to compete – they choose instead to dominate their particular niche and become known as the ‘go-to’ person or company for those specific requirements. Domination allows you to never have to compete on price, not get involved in feature wars and bring along free marketing.
Advice from the Masters – Dominate don’t Compete
Always Look to Dominate
Look to dominate:
Never make it your goal to compete. Instead, do everything you can to dominate your sector in order to avoid spending your time chasing someone else.
You don’t want to just be in a race; you want to be at the top of the list of considerations. Even better, you would like to be the only one considered as a viable solution.
Another problem for all of us is just getting through the amount of noise in the marketplace. You have to do two things: (1) get noticed and (2) get through the noise. It doesn’t matter what you do—it does matter that your goal be to dominate your sector with actions, that are immediate, consistent, and persistent and at levels that no one else is willing to operate at or duplicate.Grant Cardone – Author – The 10x rule / Sell or Be Sold
You can hustle all you want, but if you’re hustling to position yourself in a category that already exists, you’ll find yourself on one of those endless hamster-exercise wheels — running at full speed without really getting anywhere. You aren’t defining the conversation. You’re playing by someone else’s rules — rules that could change midcourse.
Category design is about owning a niche, based on solving a problem of importance. In other words, when you think of that category, you automatically think of a specific person.
Apple didn’t compete in a traditional way. It did not get into a feature or price war like most tech companies do. It redesigned the definition of a mobile phone. It had a different point of view.Christopher Locchead – Author – Niche Down
Top Books on Dominating Your Field
Videos on Dominating vs Competing
Other concepts on Entrepreneurship, Goals, Success, Thinking
Whenever you try to do anything of importance, you will always stumble upon people waiting to tell you why it cannot be done. Often, these people are the ones closest to us, including our close friends and family. To succeed in any venture, you have to learn to disregard the inevitable negative voice of critics and forge ahead on your own path.
A niche denotes products, services or interests that have a high appeal to a select smaller group of people, as compared to the general populace. By laser focusing your services and communication to the needs of this smaller group, you can gain much higher relevance than trying to target everybody.
All business and professions are about one thing – creating value for someone else. When you are able to create value for someone, you can expect to be paid for it. The more value you can create, the more you will earn. Focus on creating value and you will have a valuable enterprise.
Perseverance is the continued effort to do or achieve something despite difficulties, failure, or opposition. You are sure to come up against obstacles, challenges, doubts and failures as you progress towards your goals. People who succeed persevere with their efforts no matter how hard the challenges, while others give up on their dreams once the going gets too tough.