Your own reach is always going to be limited, especially in contrast to the tremendous reach of the top media houses and influencers in your field. Other Person’s Audiences, is a digital marketing concept, that focuses on how you can best leverage the reach others (especially influencers and media) have to market your content or services.
Other Person’s Interests
I am convinced now that nothing good is accomplished and a lot of damage can be done if you tell a person straight out that he or she is wrong. You only succeed in stripping that person of self-dignity and making yourself an unwelcome part of any discussion.
Stop a minute to contrast your keen interest in your own affairs with your mild concern about anything else. Realise then, that everybody else in the world feels exactly the same way!
Dale Carnegie – Self improvement Guru, Author – How to Win Friends & Influence People / How to Stop Worrying & Start Living / The Leader in You
As one of the classic OPA methods, guesting allows you to leverage peer and influencer audiences, both short and long-term.
Guesting is an absolute must if you want to grow quickly, and as a bestselling author, your chances of being accepted are exponentially higher. In fact, podcasters often look for guests in the bestseller lists and might even contact you directly.
Make sure the blog or podcast accepts guests. On blogs you will usually find a “Guest Posts” or “Work with Us” section (often in the About tab or footer) including submission requirements and other info.Gundi Gabrielle – Author – Kindle Bestseller Publishing / Passive Income Blueprints
Outreach: Email anyone you mentioned in the post. Send an email to anyone whose posts you featured or linked to within your own content. I do this without fail and most people and influencers do not hesitate to share the piece of content with their audience. Here’s a template you can use: Hi [Influencer’s first name], Hope things are going well. I’m [your name] from [your brand]. Just wanted to let you know that I’ve enjoyed reading your blog and learnt a lot about [mention specific topics/articles]. I have a new blog post on [enter title]. I mentioned your [blog post/ quote] from [blog article source]. If you have a minute, would love for you to share your thoughts on the article. I appreciate your work and wanted to drop a note to let you know that I do. Take care. [your sign off]Meera Kothand – Author – The One Hour Content Plan
Influencer Marketing: Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.Gundi Gabrielle – Author – Kindle Bestseller Publishing / Passive Income Blueprints
Recommended Books on Influencer Marketing
One of our biggest, shared pet peeves about many entrepreneurs and startup ventures is how difficult many of them make it to communicate with them or their company.Christopher Locchead – Author – Niche Down
Do you have all your media and product information (listed above) easily accessible on one page online for the media to access anytime?
Do you have a few “friendly users” on standby, ready to speak positively about your product to the media?Cliff Lerner – Tech Entrepreneur / Author – Explosive Growth
Take a hot button current event, combine it with some data relevant to your industry, arrive at a hypothesis that may or may not be crazy, and the result is massive publicity. That’s the formula for the concept we call newsjacking.
Newsjacking is taking a trending news item and injecting the company into the conversation to generate media coverage and social media engagement.
Another benefit of newsjacking is that the topics tend to repeat themselves. Think about presidential elections, severe weather, and other stories that inevitably resurface every so often.
Anticipate newsjacking opportunities by identifying upcoming concerts, festivals, sporting events, conferences, annual events, and trade shows. Do you have a list of at least three upcoming opportunities for newsjacking?Cliff Lerner – Tech Entrepreneur / Author – Explosive Growth
Recommended Books to Help with Your Media Relations
Other concepts on Sales & Marketing
Do more choices make us happier by helping us find the ‘perfect’ choice, or only leave us more confused. Understand why too many choices can lead to buyer paralysis and buyer remorse, and how when it comes to choices, less may in fact be more.
‘1000 true fans’ is a concept that explains why it is not essential to be famous and have a huge following to earn a successful living working on your passion. In fact, all you need are a much smaller set of passionate fans (1000 for example), who become your marketing evangelists and core customers.
Experienced negotiators use a set of techniques, skills and etiquette to ensure that they manage to extract a favourable outcome from almost any negotiation. These techniques and skill can be used in any negotiation and situation – from family discussions, pay raises, negotiation with clients or vendors, bargaining while purchasing something and more.
Everyone wants to create viral content, but only a few succeed. While there is no guaranteed method or set-formulae that helps make content viral, there are very clearly some elements that significantly increase the chances of your content going viral, while missing these is a clear recipe for a lack of virality.